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Friday, April 18, 2014

An old Echo Park restaurant’s recipe for riding out the recession

Taix said he noticed that business began to slide at the end of last summer. In response, the restaurant has introduced special menu items, like macaroni and cheese and quiche at lunch. These low priced comfort foods – some starting at $7.95 – have proved popular. The restaurant has also held the line on pricing, this year’s $59 Bastille Day menu cost the same as last year despite higher food costs. Some food portions have also shrunk. “It’s hard to change what you to do,” Taix said. “When you serve a smaller portion … people say something.”

The one part of the business that has held up during the past year is the bar, said Taix. That’s a lesson the family has learned over three generations:

“People still drink in a depression or recession.”

Photos from Taix

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