foot traffic to the shops that agreed to stay open late. The goal is to repeat the after-hours event every third Wednesday of the month. Other nearby neighborhoods, such as Atwater Village, have also been holding evening promotional events to generate crowds and perhaps sales.
Several other Echo Park shops, particularly along Sunset Boulevard, have also been opening late in hopes of capturing some of the bar and club traffic generated by place like The Echo, El Prado and Taix. On Saturday, store and gallery owners located in a building near The Echo will be open late as part of what’s called The Tower of Echo Park Block Party.
But will boozy and bleary eyed bar and club goers spend big on vintage ware and vinyl records? It’s still not clear. But Warwick said that the idea behind events like Echo Park Hospitality Night are to raise awareness of neighborhood shops among residents far and wide.
“We are hoping as the event grows in popularity we’ll be able to bring more people from other parts of Los Angeles to hospitality night and to the businesses in Echo Park,” said Warwick by email. “The idea behind hospitality night is to create a community event for residents and shoppers. We just want to get people out and about in the neighborhood.”
Top photo by Amelia Montgomery