The backlash against outdoor signs has lead the City Council to considering banning digital billboards and prompted the City Attorney to jail property owners who put up illegal supergraphics. But, along Sunset Boulevard in Echo Park, property owners and advertisers have resorted to an old fashioned form of outdoor advertising: the construction fence. Last week, Echo Park residents saw a wooden fence being installed in front of empty lots on Sunset Boulevard near Elysian Park Avenue. By this Monday, that wall was (pictured above) was covered with ads and posters. A similar ad-encrusted wood fence – stretching about 90 feet- has also popped up on Sunset near Alvarado in addition to a long-standing ad fence between Innes and Marion street. City inspector John Buchanan said the construction fence ads have become more common place after officials allowed them to be built in larger sections of the city (He was not sure when that change took place).
Pretty much anything can be advertised on the construction fences – and there is no need for construction to be taking place. The owners of vacant lots can pull a temporary permit – good for up to a year – to install a fence and start advertising away. Of course, the owners of the empty lot at 1246 Sunset Boulevard have been renewing that one-year permit since August 2006.