A little less color and light for Echo Park

Some of the neon signage from La Popular furniture store in Echo Park was coming down today in preparation for the opening of a discount store, which will occupy the western end of the 12,000-square-foot building. The owner of La Popular, which has operated in Echo Park for more than 60 years, will remain in business. However, the owner, Neil Stone,  decided to shrink the Sunset Boulevard store and sublease the surplus space as business has diminished.  The new discount store,  which will be called Hit Bargain,  is expected to open later this month, according to owner Ken Namkung.


  1. Finally! Everybody loves…uh [scrolls up]…HIT BARGAIN!

  2. Seriously, do we really need anther discount store? I feel bad for Mr. Stone being that he has been in business for over 60 years and has been forced by this awful economy to lease part of his property.

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