Shopping for food and drink on Echo Park Avenue has often meant stopping by a string of tienditas and liquor stores jammed with everything from milk and beer to light bulbs and the occasional onion or tomatillo. Starting today, however, Echo Park Avenue will also become a destination for neighborhood foodies and fans of farm-fresh produce and seasonal dishes with the opening of Cookbook. Cookbook owner, Marta Teegen, a chef, gardener and author, said the store in the 1500 block of Echo Park Avenue will be open from 8 A.M. to 8 P.M. seven days a week. Farm-fresh produce will be the star of the store but Cookbook will also sell prepared meals and foods for breakfast, lunch and dinner based on a rotating menu inspired by cookbooks – which are also on sale. “The whole point is that we are selling ingredients,” said Teegen during an informal opening and food tasting on Monday.
But can Echo Park – which ended up with a discount Save A Lot market a few years ago instead of a Trader Joe’s – support a high-end greengrocer and gourmet food shop? Teegen is betting that there are many other neighborhood residents like her who don’t want to go very far for organic beets and herbs, artisanal cheeses, prosciutto and locally made soy milk. “We were desperate for something like this.”
Echo Park new’s greengrocer: Cookbook. Reservation for Three