Many hillside residents of Echo Park and Silver Lake enjoy views of the downtown skyline. But would that view be as enjoyable if some of those skyscrapers starting flashing giant electronic ads? Curbed L.A. reports that downtown Councilwoman Jan Perry is backing a developer’s effort to cover large portions of a pair of proposed skyscrapers with “LA Live-like LED signage.” The renderings of the two planned skyscrapers – a 65-story and 45-story buildings – show that largest portions of the digital billboards would face south to L.A. Live and the Los Angeles Convention Center. The north side of the towers, however, that could be visible from portions of Echo Park and Silver Lake would also be covered with electronic signage near the top of the skyscrapers as shown in the rendering above. Curbed has more views of the towers – with and without signage,
The names of law firms and banks have appeared at the top of downtown high rises for decades. But the new generation of LED signs have the ability to present bright and blinking animated images. The city’s Planning Commission is scheduled to review the proposal on Dec. 16.
Rendering via Curbed L.A.