Howie Goldklang and Carly Flynn, who operate a boutique beauty salon in Milwaukee called The Establishment, have opened a second outlet in Silver Lake on Rowena Avenue near West Silver Lake Drive. The husband-and-wife team converted the former office of a punk rock music label into a six-chair salon complete with original artwork and a spa room for facials and other services. Flynn has been a stylist and make up artist for 17 years; Goldklang, serves as salon manager.
The Establishment in Silver Lake opened in mid June just as the Department of Water and Power finished a disruptive water line replacement project that tore up and blocked portions of nearby streets. While the new salon avoided all that disruption, Goldgklang and Flynn must still face off against numerous established Silver Lake salons. How is The Establishment going to set itself apart in the crowded Silver Lake beauty scene?
“We just want to be humble, real and authentic with a Midwest/East Coast sense of comfort and simplicity while delivering high-end, high quality services,” Goldklang said.
- The Establishment salon in Silver Lake. Take Sunset