The former rainbow colored storefront that housed the Echo Curio performance space in Echo Park has been painted an olive green, and signs in the papered over windows read “VILLAINY IS COMING.” But the owners of Villainy – Erich Schlieske and Ellen McAlister of Echo Park – don’t plan on causing trouble. All they want to do is open up a modern-day version of an old fashioned general store, said Schieske. “We’ll carry good, practical products that are affordable and sourced locally whenever possible, as well as an assortments of gifts and novelties,” he said by email.
Merchandise at the Villainy General Store, located in the 1500 block of Sunset Boulevard, will range from coffee and stone-ground flour to penny candy and jelly beans. The dry goods section will also carry cast iron skillets, small antiques, tools and 1960s-era sewing patterns. The husband-and-wife team will also be selling the cards, journals, tote bags and other merchandise created by their design firm. Schlieske plans to open at the end of the August with a grand opening scheduled for early September. Schielske said that Villainy will be for everyone, villains and non villains alike:
This store is for everyone. But if you wear a cape and moustache, who am I to judge? Our goal is to make Villainy general Store a destination for everyone in the neighborhood, kids, artists, families…everyone in Echo Park young and old.