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Friday, October 31, 2014

Storefront Report: Downtown bike apparel maker rides into Glassell Park

With the exception of the Verdugo Bar, the 3400 block of Verdugo Road in Glassell Park is not what you would call  a dining or shopping destination, with most of the block devoted to auto repair shops and industrial buildings.  But in one of those faceless commercial buildings, a former Terminex call center,  has become home to Swrve, a fast-growing designer and maker of cycling apparel.  After outgrowing its downtown offices, Sverve recently relocated its headquarters into the 8,200-square-foot building and is now in the process of constructing a retail store featuring its urban cycle wear and merchandise made by other small firms. A second storefront, which will host an art exhibit this weekend, will be leased to other tenants. General manager Muriel Bartol said in an email that the Swrve shop is scheduled to open in October:

The storefront  … will have our clothes as well as other small, cycling-specific companies’ apparel and accessories. We’ll also have things such as books, magazines, and emergency repair items, such as tubes and patch kits, etc., as well as an evolving array of other items that are functional, well designed, and cycling-related.

Having the Verdugo Bar across the street serves as a convenient after-work watering hole for the Swrve staff.  But there are amenities nearby, ranging from restaurants and food trucks to galleries and apparel and art studios, Bartol said.  “We’re excited to be part of emerging neighborhood.”

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