Yummy.Com, a small but growing grocery store chain and delivery business, is reportedly opening a Silver Lake outpost in what is now the Natural Mind salon building, according to the Los Feliz Ledger. Located on Griffith Park Boulevard near Sunset Boulevard, the new Yummy.com Fresh Market will overlook a polka-dot covered pedestrian plaza that will be closed off to vehicle traffic (the building’s parking lot still opens up on to a side street). Owner Barnaby Montgomery, whose company pledges to delivers groceries in 30 minutes, told the Ledger that he thought the “neighborhood needed more fresh food.” Will Montgomery be freshening up the tattered vertical garden that covers the building or take it down? The Eastsider has contacted Montgomery for more details.
* Update: Montgomery said that he’s impressed with the “potential of the vertical garden” but “we’re not sure if the neighbors would like us to maintain or remove it. In any case, we will make the vertical garden nice, or we’ll remove it. I don’t think it’s good for the neighborhood to maintain the garden in its present condition.”
The Silver Lake store will carry 75 varieties of fresh fruit and vegetables and 25 varieties of fresh meat. “Right now, residents in the immediate vicinity must get in the car or bus to buy a pound of ground beef,” Montgomery said via email. “Instead, we hope our proximity encourages our neighbors the walk or bike to our store. For those who drive, we have a large surface parking lot which is very unusual for the area. We operate a store in Playa Vista [pictured] that is similar our Silver Lake store, because without us, our neighbors would have to get in the car or bus to get a pound of ground beef or fresh chicken for dinner.”
Montgomery said an opening date has not been set.