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Thursday, September 18, 2014

Soon-to-open Silver Lake restaurant up for grabs at $8,000 a month

Westerly Coffee Shop interior/LoopNet

The Westerly Coffee Shop, now taking shape inside the former La Parrilla restaurant in Silver Lake, is still weeks away from opening but the Sunset Boulevard restaurant space is already up for rent at $8,000 a month in addition to $200,000 in key money.   Steve Edelson and Sonny Rouel, who have experience in the nightclub business,  are working to finish the Westerly but would prefer to lease it out to another operator, said listing agent Lorena Tomb with BRC Advisors.  The monthly rent and key money  seem kind of steep but Tomb said that “we have had a lot of interest in it already.”

The interior of the former Mexican restaurant located on the ground floor of a triangular brick building  at  Sunset Boulevard and Westerly Terrace  has been remodeled, with rows of bright orange booths set in the middle of white-washed rooms.  La Parrilla  closed last fall after the owners sold the building to Edelson, who recently purchased Club Los Globos across the street.

25 comments

  1. Bright orange boots!

  2. LA has no ideas. How many new ‘coffee shops’ will open? And I love coffee shops. But really LA, add some variety.

    • You got that right. And the owners really are gougers, aren’t they — just the kind of people you want near you. This kind of gouging is why so many other shops have been run out, and why we now are just getting more and more of the same type of thing. Now, we get restaurants charging prices guaranteed to produce heavy profits. Clearly, there is a LOT of money in coffee. Seems you should sell all that gold you’ve been hoarding and invest in coffee futures.

  3. I’m convinced easy parking is the key to business success in this part of town. Parking is terrible at Westerly and Sunset.

    • I dunno, Tropical and Local seem to do well.

      Pre-war buildings may “drive” away motorists who are in a rush, but they also foster dense/walkable streets lined with people, shops and life. The way I see it, plenty of motorists don’t mind parking a block or two away if they can walk to 10 or 12 shops along the way.

      That said, I wonder if the neighborhood council has looked into a “parking credits” program to share adjacent lots that are underutilized (like nightclubs and bars in the daytime or churches, strip-malls and boutiques at night.)

    • I hope they also hire that really tiny guy to handle their parking when the coffee shop opens.

  4. Awe man , I was hoping it was going to be a new hair salon :/

  5. I live in the neighborhood and have recently been receiving emails and “updates” from a concerned neighborhood watch group about the purchase and opening of this restaurant. The concern seems to be mostly that the owner has applied for a liquor license (Liquor! What? In our neighborhood?!); parking issues, and irresponsible – and unsubstantiated – gossip about the intent of the purchaser. Amid these email chains there’s also feeble speculation that the recent opening of a halfway house will be compromised by nearby shop and restaurant activity.

    I don’t care one way or another whether the restaurant opens, but I really am irritated by gossiping neighborhood watch groups who stand in the way of the evolution of a neighborhood. Cities change. They grow and businesses open. Restaurants with liquor licenses can operate responsibly. Houses with people sensitive to alcohol issues adjust to their neighborhood – that’s part of their recovery. To thwart the growth and business activity of our great city not only impedes its prosperity, but it creates sections of negativity. We live in a city, not the country. If you don’t like activity, then perhaps you should move to the country.

    Let’s move forward in making the East Side great – with responsible business activity and city planning – and not entertain the fears and poisons of smalltown citizens with too much time on their hands.

  6. Complaints of drunken revelry, public lewdness, excessive noise and possible drug dealing at Los Globos rocked the agenda at the March meeting of the Public Safety Committee of the Silver Lake Neighborhood Council. This past Tuesday (May 8) about 15 Los Lobos locals came to express a new worry: The folks who operate Los Lobos have applied for an alcoholic beverage license for the Waverly Coffee Shop a short stroll away (in the former La Parilla space at Sunset & Waverly). A lot of neighbors are not looking forward to the Los Globos drunk and disorderly district growing to include Waverly. There’s a public meeting with the owners in the works – maybe as soon as Thursday evening. Community leaders hope the meeting will lead to Los Globos being a better neighbor. Some neighbors are taking protests to the State Dept of Alcoholic Beverage Control (AMC). If you are interested in joining the effort or just staying in the loop on this – please e-mail us at PublicSafety@SilverlLakeNC.org

    • Did they have any problems w/ La Parilla serving alcohol? I don’t see what the big deal is w/ restaurants being allowed to serve alcohol, especially when it’s on a major commercial street like Sunset.

    • Did you not know where you were moving into? It’s like moving to downtown l.a. to find some quiet time.
      I really don’t get the people that move into high crime neighborhoods or busy nightlife sections & then proceed to complain about their living situation. Perhaps it’s a mob mentality in order to get life to adjust to them rather than them adjusting to their new surroundings.
      I used to live in silverlake & I’m glad I left. I have a feeling that if I would have stayed that I would have ended up bitter just like all those folks that are crying over something like this. Silverlake used to be a vibrant town full with culture & art. Now it’s just full with a bunch of bitter, stuck-up people who fear the night.

  7. are you f-ing kidding me ANOTHER coffee shop how original. I’m sure people will be staying away in droves.

  8. Agreed Rebel Yell!

    The stroller-pushing neighborhood locals who smugly protest every new business are really the bane of urban Eastsider life. And their pleas to keep the neighborhood safe are really thinly veiled attempts at turning a vibrant city into a suburban playground.

    Let’s push for new businesses, new liquor licenses, and making Silverlake the vibrant urban mecca that it is.

    • Bart, I really suggest you attend one of the Silver Lake Neighborhood Council Urban Design committee meetings when one of the liquor license applications is on the agenda. They are sorely lacking in voices who support a vibrant, adult nightlife in Silver Lake.

      • I’m not sure I’d advocating a vibrant, adult nightlife; I’m just not for ardently opposing businesses and liquor licenses in Silverlake. But advice taken, I’ll see you at the next meeting!

  9. Rebel Yell, many of us residents are longtime artists, musicians, writers, gay/straight, etc, who moved in to the area in the last 30 years because we could afford it as low income artists. We cultivated an arts community and happily lived and continue to live alongside a vibrant Mexican community that was here before we moved in.
    While gang violence was never any fun, we stayed, worked together and made this the coolest and most underground spot in LA. We made parts of it beautiful again after many years of neglect, poverty and crime. Some of us had kids here. Most of us are open minded or we wouldn’t be here. Some of us don’t want to or can’t afford to move. We are seeing “progress” in the form of Sunset Blvd becoming the Sunset Strip of the East – complete with transients, tourists and developers. It probably had to happen, as it has historically happened with most areas that started out as cool. But do long time residents who have put their lives into making this place what it is deserve to be told to move out now?? If you haven’t noticed, there is not much infrastructure to support a business boom – little parking, narrow streets, etc… and no way to easily integrate “adult” businesses that are sitting right on top of homes with actual people in them. So if people who live here want to protest that rapid commercial growth is negatively impacting the way we live we should be able to speak up – until the new rich business owners who are not from here figure out a way to make this transition smooth for all, so that the cool culture can continue to flourish.

    • Well said, and I see your point… somewhat. I don’t think that your perspective is alliance with the majority of the people who are railing against more business and activity in the area. A lot of the resistance is coming from new residents, migrants from the west side, and yuppies who don’t have any cultural history or roots invested in Silver Lake.

      Yes, there is discussion needed to segue the transition, but I just don’t see how a few bars and coffee shops are considered “rapid commercial growth.” I don’t see any skyscrapers, or high rise apartment buildings (fingers crossed); I see business owners propositioning to expand the Sunset Junction, an urban mecca that is known to much of the U.S., and indeed, parts of the rest of the world. Nearby home owners have dealt with the changing face of the Sunset Junction for years. Indeed, Sunset Junction was more prosperous and busy in the ’70s and early ’80s than it is now.

      I’m a longtime resident of Silverlake too (20 years +) and a homeowner, and someone who loves the neighborhood. I just believe that change is inevitable. Cities and neighborhoods – especially in Los Angeles and New York, and other great urban capitals – are constantly evolving. Decrying new business and reaching out to stop liquor licenses in areas on Sunset Boulevard, to me, is redundant to growth and Silverlake’s continued evolution. Let’s proceed cautiously, but let’s not join the new bandwagons to Silverlake crying “stop!”

  10. I own a house two blocks from there and I’m all in favor of the new restaurant and liquor license. (La Parilla served wine and beer but not liquor btw.). I am relieved that Edelson repainted this building white rather than black like the Los Globos bldg. It’s interesting that the poster above refers to the “Waverly” Coffee Shop. The closest Waverly I know is in Greenwich Village. Curious that someone who professes such concern for the community doesn’t know the name of the business and street at issue: Westerly.

  11. I live up the street near Los Globos. I’m glad to see a new coffee shop in my neighborhood. Especially one that’s going to be open 24 hours! Also they’re renewing the liquor licence for the building, which La Parrilla formerly had. Exept they’re only going to be serving beer and wine. Not hard liquor. Don’t trip about alchohol Ya’ll! Most Diners serve beer and wine in this area! (Denny’s)

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