When it came to creating some eye-catching videos for his band, Highland Park musician Benjamin Louis Fried Cassorla – aka Cassorla – turned to the widely available but far from sophisticated Microsoft Paint graphics software that is found on Windows PCs. Like many Microsoft Windows users, Cassorla fooled around with MS Paint to create simple graphics. But, while touring with another band last year, Cassorla discovered he could use MS Paint to create quirky and distinctive videos for his band’s new EP. “I always liked the weird look it gave to everything,” said Cassorla of the program. “I had an ‘Aha!’ moment one day and realized that this is was what the videos should be.”
He spent much of his free time on that tour creating images in MS Paint and then finishing the work in Final Cut Pro to make the video. It was “incredibly time consuming (each video took about a week of 5-6 hour days) but it gave it a look,” said the 30-year-old musician via email. “I’m not a very computer savvy person but I can say I’ve mastered Paint. I even use it now for weird operations that would probably be easier on Photoshop but I can do better on Paint.” His MS Paint videos are now posted on Vimeo.