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Tuesday, November 25, 2014

Storefront Report: Silver Lake shop showcases minimalist menswear

After teaming up to create a collection of  of menswear, friends Stacey Clark and John Swartz of Silver Lake decided that they needed a storefront to showcase their minimalist-style, Modern Nature line of t-shirts, swim trunks and underwear. The result was the opening earlier this month of the Modern Nature store, which is located in the building that houses Rockaway Records, Silver Lake Wine, a yoga studio and other shops.

The owners settled on the Glendale Boulevard location after deciding that parking had grown to tight in the Sunset Junction of Silver Lake.  The storefront faces a parking lot – not the street – but patrons of the wine shop and the other businesses began to wander into the store as Clark and Swartz were beginning to stock merchandise in the stark-white space.

In addition to Modern Nature merchandise, the store carries a selection of THVM denim jeans, Malin & Goetz skin care products for men and women and other items. In addition, Modern Nature plans to host art shows in the space. “There is nothing like it [in Silver Lake],” Clark said.



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11 comments

  1. My minimalist daily uniform consists of slim straight dark grey Dickies pants, black pocketed crew-neck T-shirt, white boxer shorts, black socks and simple black boots.

  2. Judging from the photo I think you can find something this this – in a 10 pack of Hanes undershirts

  3. Two guys, 20 shirts.

  4. I think the minimalist basics store down the street that just sells half a pair of underwear. I should say one underwear, is that right? Anyway the store that sells an underwear down the street and is illuminated by a single Edison bulb hanging from a very minimal cord without a switch or even one of those strings to pull on, that one is the best one. I go there….

  5. maybe underpant is the word you are looking for….

  6. I always wanted to shop at a store with little product and zero variety. My favorite stores are the ones that have no options, it makes shopping SOOOOOOOO much easier!

  7. didn’t american apparel already do this?

  8. Don’t any of you appreciate Danish modern furniture?*

    *furniture not for sale

  9. I visited the Modern Nature store today and was impressed. I bought two tees that were way nicer and more flattering than the one I was wearing. Cost $28 each but the quality is great. Also, my partner got great jeans there. Totally worth a visit.

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