Brian Girgus, owner of New California Barbershop | Photo by Tricia Noble
Coachella Valley native Brian Girgus had worked in numerous barbershops before opening the New California Barbershop in Echo Park earlier this month. But the 36-year-old wants his barber shop to be more than just a place to have your hair cut. Girgus plans to operate a general store – stocked with everything from vintage clothes to coffee and pickles – in the back of the Sunset Boulevard storefront. He also plans to host art shows and barbecues. The shop, which is walk-in only, features a $35 haircut that includes a straight razor shave and a hot towel at the end of your cut. “You get the royal treatment: hot towels, nice smells, good times,” said Girgus. “I’m just looking to be a positive addition to the neighborhood and make an honest living by offering a basic yet very high quality hair cut and hang out.”
In other Shopper & Diner News:
- Eagle Rock prepares for the opening of a new Colorado Boulevard pizza parlor. Patch
- Serena Herrick, the bartender at Echo Park’s new Allumette (former known as Alston Yacht Club) shared her recipe for aNegroni Sbagliato #2. L.A Magazine
$35 for a hair cut..??
Fine by me! I’ll pay $35 to look sharp. It’s 2013!
“Girgus plans to operate a general store – stocked with everything from vintage clothes to coffee and pickles – in the back of the Sunset Boulevard storefront. He also plans to host art shows and barbecues.”
Hahahahha!!! Pass.
Well, Since “Yo Mama” has been sleeping under a rock, and “Ed” dropped out of school (too cool), I’d like to welcome Brian & The New California Barbershop to the neighborhood.
I wish you the best of success, and look forward to checking it out!
I really doesn’t matter the topic, the comments section on this blog will always find a way to be negative. Good luck New California Barbershop.
Some folks wear the Lettermen Jackets from School Too Cool. lol
This sounds awesome. We just moved back to L.A. so my husband is looking for a new barber shop. Definitely worth a try!
So tired of these hipster (and yes, I hate that word but can’t come up with a viable surrogate) that substitute the owners’ taste for a viable business model.
“Hey, I like to cut hair, I have a girlfriend who makes her own pickles, I’ve got some Japanese import CDs and vintage sneakers I want to get rid of. Now, I’ve got to apply for a small business loan.”
What a concept!
These ill conceived retail establishments pop up every few months and then disappear as quickly as they arrived.
The business model of “Doing What You Love” is nothing new. Why not be happy in life and make some money in the process. We need more people like this and more shops like this. I enjoy seeing corporate greed take a back seat to ones own heart and soul.
well said.
You seem pleasant.
Len Codella: You seem pleasant.
Jeez…. I know the owner, and I can tell you that he’s a hard worker and a great person. He doesn’t deserve your jaded assessment. Good luck to New California!
I’ve got to agree… who the hell pays $35 dollars for a man’s haircut? There are so many small, hole-in-the-wall barbershops with amazing barbers/stylists that don’t have all the ridiculous bells & whistles (Pickles? Clothes? At a barber shop?) or “hip” factor for overhead that can hook you up for $15-$16 dollars plus tip.
I go to one that I actually dread saying because they’re busy enough as it is and I’d really like to keep the stench of hipster out of there. $35 dollars, Hipster sheep. That’s all you.
Baa. Baa.