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Saturday, November 1, 2014

Shopper & Diner Report: A new style of Echo Park barbershop; Eagle Rock pizza parlor to reopen with a new owner and new look

Brian Girgus, owner of New California Barbershop | Photo by Tricia Noble

Coachella Valley native Brian Girgus had worked in numerous barbershops before opening the New California Barbershop in Echo Park earlier this month. But the 36-year-old wants his barber shop to be more than just a place to have your hair cut. Girgus plans to operate a general store – stocked with everything from vintage clothes to coffee and pickles – in the back of the Sunset Boulevard storefront. He also plans to host art shows and barbecues. The shop, which is walk-in only, features a $35 haircut that includes a straight razor shave and a hot towel at the end of your cut. “You get the royal treatment: hot towels, nice smells, good times,” said Girgus. “I’m just looking to be a positive addition to the neighborhood and make an honest living by offering a basic yet very high quality hair cut and hang out.”

In other Shopper & Diner News:

  • Eagle Rock prepares for the opening of a new Colorado Boulevard pizza parlor. Patch
  • Serena Herrick, the bartender at Echo Park’s new Allumette (former known as Alston Yacht Club) shared her recipe for aNegroni Sbagliato #2. L.A Magazine

 



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14 comments

  1. $35 for a hair cut..??

  2. “Girgus plans to operate a general store – stocked with everything from vintage clothes to coffee and pickles – in the back of the Sunset Boulevard storefront. He also plans to host art shows and barbecues.”

    Hahahahha!!! Pass.

  3. Well, Since “Yo Mama” has been sleeping under a rock, and “Ed” dropped out of school (too cool), I’d like to welcome Brian & The New California Barbershop to the neighborhood.

    I wish you the best of success, and look forward to checking it out!

  4. This sounds awesome. We just moved back to L.A. so my husband is looking for a new barber shop. Definitely worth a try!

  5. So tired of these hipster (and yes, I hate that word but can’t come up with a viable surrogate) that substitute the owners’ taste for a viable business model.

    “Hey, I like to cut hair, I have a girlfriend who makes her own pickles, I’ve got some Japanese import CDs and vintage sneakers I want to get rid of. Now, I’ve got to apply for a small business loan.”

    What a concept!

    These ill conceived retail establishments pop up every few months and then disappear as quickly as they arrived.

  6. I’ve got to agree… who the hell pays $35 dollars for a man’s haircut? There are so many small, hole-in-the-wall barbershops with amazing barbers/stylists that don’t have all the ridiculous bells & whistles (Pickles? Clothes? At a barber shop?) or “hip” factor for overhead that can hook you up for $15-$16 dollars plus tip.

    I go to one that I actually dread saying because they’re busy enough as it is and I’d really like to keep the stench of hipster out of there. $35 dollars, Hipster sheep. That’s all you.

    Baa. Baa.

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