Quantcast
Monday, October 20, 2014

Storefront Report: Where did my pizza parlor go?

New Hard Time Pizza in Echo Park

The Echo Park and Silver Lake pizza scene has seen several changes of late.  First, Echo Park Domino’s pizza outlet moved from its longtime Glendale Boulevard home to a larger space featuring its new “pizza theater” concept on Sunset Boulevard. Then,  Silver Lake’s Nicky D’s announced it would close its Rowena Avenue location after more than a decade. A few week later another Silver Lake pizza joint – Hard Times Pizza Co. on Hyperion – announced it was closing and moving to a new location, reports EatingLA.  Now, Hard Time Pizza Co. has resurfaced in a new Echo Park location – the former Glendale Boulevard home of  Domino’s.

After a dispute with the landlord over a rent increase,  the owners of Hard Times Pizza, John Yoon and Ji Yoo, had to find a new location fast that would be near its Silver Lake clientele. That’s how they ended up in Echo Park in the former Domino’s location, which now sports a bright red exterior and outdoor tables. After being closed for only four days, Hard Time reopened last Friday with the same cook and delivery staff, said Yoon.

The menu remains the same but Yoon said customers may expect changes after they complete a renovation of their new Echo Park restaurant.  Hard Times Pizza, which is located in a strip mall that also includes a Burger King, laundry and a Thai restaurant, may also extend their evening hours.

“The location suits us because we can still serve Silver Lake and look to adding our Echo Park customer base,” Yoon said.

Meanwhile, back in Hard Time’s former Silver Lake location, another pizza place, ZPizza,  has apparently signed a lease to move into the location, Yoon said.



Eastsider Featured Event

6 comments

  1. I think you mean “Nicky D’s.” “Mickey D’s” is McDonalds.

  2. ZPizza? Like the one on Larchmont? Oh I can’t wait. Not a fan of Tomato Pie nor Garage Pizza.

  3. Hard Times used to be a great pizza place. Not only was the food really good, but it was a nice place to hang out while eating. The table set-up was conducive to conversing with friends or, if you were alone, the day’s newspapers were kept on the counter by the napkins and utensils.

    After the current owners took over, however, I haven’t gone back. The pizza slices are smaller. The conversations are more difficult with the TV they installed. And the counter space that once provided the day’s paper was taken up with display cases for watches being sold. Also, the drink cups began advertising the latest lame superhero movie. Tacky.

  4. Agree with all except NikkiG. Zpizza is terrible… I guess it makes sense you wouldn’t like quality pizzas like tomato pie and garage.

    Oh Hard Times…. I stopped going years ago (poor customer service, selling watches etc) but I recently started going again 2 months ago. The watches are gone and the slices are huge (cut from 20″ pies). I was told the management changed and apparently cleaned house. I was super stoked to see Boylans root beer and creme soda. Now they moved a little closer to me and the slices are still the same large slices. Regardless of watches tv etc from the past, still one the best slices in town.

  5. So many pizza places… I think it’s time to change the name of the neighborhood from Silver Lake to Pizza Lake..

Post a Comment

Please keep your comments civil and on topic and refrain from personal attacks. The moderator reserves the right to edit or delete any comments. The Eastsider's Terms of Use and Privacy Policy apply to comments submitted by readers. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>