Highland Park is often associated with cozy, century-old Craftsman bungalows. But one home builder is betting that the neighborhood is ready for big, contemporary-style homes.
Williams Homes* is in the final stages of building nine houses off Burwood Avenue with three to four bedrooms in two-story and three-story residences as large as 2,550 square-feet, which may be fairly common in new suburban communities but is big by Highland Park standards. The Park 9 project also stands out in terms of price, with homes anticipated to be in the $800,000 range. That’s way above the $448,000 median list price of all homes that were up for sale during the past 90 days in the 90042 Zip Code, according to Redfin.
But Daniel Faina, Director of Marketing for Williams Homes, said the Santa Clarita-based home builder is confident about the outlook for the project and pricing. That’s why instead of building 20 smaller homes, the company went with a smaller number of big houses.
“Our research showed a very low supply for large homes in the Highland Park market and the larger homes that did go up for sale were sold very quickly,” Faina said via email. “The Highland Park / Eagle Rock area has a much larger supply of smaller bungalows with 2 to 3 bedrooms, so we wanted to offer something to meet the needs of a diverse family size. The customer we have in mind is that of the many who have been seeking opportunity north of the expensive Los Feliz or Silver Lake areas but still demand a high-end, contemporary home.”
Sales are expected to begin in the following 30 days and the homes are expected to be completed in March.
* Williams Homes is an Eastsider advertiser