The days are numbered for about three dozen Echo Park street trees that will be cut down and replaced as part of an improvement project along Sunset Boulevard. But one of those trees, a giant ficus that towers more than three stories high and stretches halfway across the street, will continue to loom large – on the side of beer glasses.
An image of the tree in the 1500 block of Sunset will appear on the side of glasses at Sunset Beer, the beer shop and tasting room located across the street from the doomed ficus. The tree replaced a platypus that Sunset Beer had used as a logo on the glasses. The change was prompted after a Northern California beer shop that had used the same animal as a mascot asked Sunset Beer to find another image, said John Nugent, who co-owns the Echo Park store. The tree seemed like the idea replacement.
“When you walk out our front door, the first thing you see is that immense ficus tree directly across the street,” said Nugent in an email. “We wanted something else that was quintessentially LA/Echo Park/Sunset Blvd. to have on our shirts and glassware. It’s sad the tree has to go. Its breadth almost seems to defy physics. It’s gorgeous. And there go our plans for a Sunset Beer treehouse!”
Nugent said the ficus will remain on the store’s beer glasses even after the tree is cut down.
” If we’re lucky enough to still be around, maybe ten years from now locals will be enjoying a beer in our bar and telling the youngins why there’s a giant ficus on their mug.”