ECHO PARK — From a straight-razor shave and haircut to wallets and suspenders, the now under-construction Manly & Sons Barber Co. wants to be the purveyor of everything the well-groomed and well-accessorized man needs. “It’s kind of the Ace Hardware for men,” said manager Eric Adams of the guy-centric services and products.
Workers are now remodeling the former Fretted Frog guitar shop on Alvarado Street near Sunset Boulevard into a five-seat barber shop and store that will be stocked with hair and skin products, grooming kits, suspenders, shoe laces, smart-phone cases and other accessories that right now would require visits to several stores, said Adams, a Mount Washington resident. “It’s a big space and we want to fill it,” he said.
Adams, who organizes Dapper Day events, will handle merchandising at the shop while a crew of barbers from Portland will handle the hair cuts and shaves, he said. A soft opening is scheduled for August, he said.