$50,000 reward to be offered in fatal Highland Park hit-and-run

A new stop sign was installed at the crosswalk where Gloria Ortiz was killed.

A new stop sign was installed at the crosswalk where Gloria Ortiz was killed. | Courtesy Council District 1

HIGHLAND PARK — The City Council on Friday is scheduled to vote on issuing a $50,000 reward in connection with the fatal hit-and-run of a 57-year-old woman who was rundown by a driver who might have been distracted by his mobile phone.

Gloria Ortiz was walking in a marked crosswalk at Avenue 50 and San Marcos Place  on a Sunday evening last month when she was struck by a late model Honda driven by a Latino male, according to police. The driver never stopped and continued driving south on Avenue 50.

The city would offer a $50,000 reward for information leading to the arrest, prosecution and conviction of the driver  under a motion introduced by Councilman Gil Cedillo.


  1. Can’t wait to hear about how Cedillo’s dedicated staff and Bennet Kayser’s office were working on getting this money together for the reward months before the lady was even hit. Same story worked for the stop sign, right?

  2. Cedillo’s blind eye and inaction towards the chaotic traffic culture in his district should have been a major priority instead of his austentatious dog and pony show posturing. I wonder if he will have a camera crew there when he cuts a fat check of taxpayers money out the back end the the person who turns in this scumbag. Mayor Garcetti must be so embarrassed by Cedillo’s inability to dig in and do the hard work of being a politician.

  3. Why oh why can’t we get the LAPD to do some simple enforcement of existing traffic laws and write some f**king tickets? The people that I see speeding and blowing stop signs are residents of the neighborhood and regular offenders.
    Cops writing tickets would have a chilling effect on this behavior. Why won’t they do it? Traffic thru my area has gotten much worse over the last couple of years. Huizar’s office doesn’t seem to want to help.

    • LAPD spending their time writing traffic tickets instead of going after gang and other violence? Sounds like some hipster’s gentrification paradise to me.

    • If you design streets for safety, rather then top speeds, you can eliminate most bad behavior and the police can focus on actual police work.

      • Actually, that just pushes drivers into side streets and neighborhoods where they drive even more recklessly. People still need to get around and some traditional traffic law enforcement doesn’t seem like a radical idea to me.

        • Design the side streets for safety too… done and done.

          I have no problem with traffic enforcement, but the police in LA have bigger fish to fry… maybe put up more traffic cameras and just send people tickets in the mail, like they do in Europe.

  4. Carsmakepeoplestupid

    The results of car culture. Are you happy with what you’ve created? Then when bicycle lanes and road diets are proposed which have a natural calming effect, half the hood comes out screaming “don’t slow down our streets!” Sad. Sick. And stupid people.

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