ECHO PARK — Selling books is a tough business, which explains why so many book stores also double as cafes and gift shops. Now, Stories Books & Cafe in Echo Park wants to broaden the retail concept further to include beer and wine.
Liz Garo, who opened Stories in 2008 with Claudia Colodro, has applied for a city permit to allow for the sale and consumption of beer and wine in the Sunset Boulevard shop, which seats 18 people inside and another 36 in a back patio, according to an online summary.
“There are a lot more cafes in the area and we want to increase our evening business, being able to serve beer and wine seems like the way to do that,” Garo said. “We think it will also be a nice addition for when we have events. The combination of bookstore, cafe, beer & wine seems like a natural to us in bringing people together in a comfortable creative environment.”
There are other changes in the works, including a small redesign of the cafe counter, more improvements to the patio and perhaps some sidewalk seating, Garo said.
Will books and beer – and perhaps a sip of Sauvignon – prove a winning strategy in the booksellers’ war against Amazon? Stay tuned.
Update: Garo’s comments were added to the story.