Highland Park’s “Coldest Beer in Town” space up for grabs [updated]


Storefront ReportHIGHLAND PARK —  There’s no shortage of vintage commercial signs along Figueroa Street, including the blue-and-white neon sign that proclaims “The Coldest Beer in Town” above a liquor store at the corner of Figueroa and Avenue 59.  Now,  that corner liquor store space is for lease but what’s going to happen to that sign?

The LoopNet listing notes that 1,608-square-foot space now occupied by Highland Park Liquors is located in the same two-story brick building where some relative newcomers, including Kitchen Mouse restaurant and the vinyl record shop Mt. Analog, have established themselves. Up the block the owners of Silver Lake Wine are planning to open a Highland Park outpost.   Says the listing:

“The neighborhood has emerged as a center for talented artists, musicians, and writers, amongst others who are seeking unique merchants and restaurateurs[cq] that bring an added level of sophistication to this burgeoning district.”

But there’s no mention if the sign stays or goes when a new tenant arrives. The Eastsider has contacted the leasing agent for details.

The gentrification of Figueroa with new restaurants, bars and shops means that a lot of familiar names are disappearing from the strip. However, not all that old signage is going away.  The new owners of the former Frank’s Camera building in the 5700 block of Figueroa say they will keep the shop’s blue-and-white oval sign even as they seek new tenants for the building.

*Update: Leasing agent Aram Pogosian said the sign, which is currently broken, will be repaired and remain in place no matter what type of business moves into the storefront below. “We love the sign,” he said.

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  1. Its the same owners as the Frank’s Camera building and I know they love that sign. We all do! I highly doubt they would let any tenant remove it and it will for sure come with the space.

  2. What a shame

  3. Glad the sign is staying . It’s a classic.

  4. A nod to neon artist Lili Lakich who created the Museum of Neon Art and championed the importance of saving our sign history. We live around the corner and love this sign.

  5. so if I open a daycare I have to keep the “coldest beer in town” sign

  6. Highland Park Brewery should set up shop here and then it will still be truth in advertisement

  7. This is what happens when minimum wage gets raised. Places like this can’t afford to pay their workers.

  8. uh ……the workers are the owners son

  9. I’m not talking about only this place. The city is preparing itself for the increase. The mom and pop stores will not survive.

  10. The workers are the owners sons? So they don’t need to get paid? They work for free?

    Inflation. Inflation. Look up what that is and you’ll know why these shops can’t afford to stay open!

  11. If in keeping with the changes taking place in the neighborhood they had switched over to a more upscale selection they would very likely be having a profitable business and wouldn’t be closing up shop. While the Silver Lake Wine that is opening a few doors down would have most likely presented some tough competition when it comes to wine this corner shop could have competed with high end spirits and beers or better yet establish themselves as the premiere wine shop in the neighborhood and then Silver Lake Wine would be the ones having to worry. The beer store in Eagle Rock is doing a booming business and their 4-packs start and $15 and easily exceed $20 per 4-pack. People around here don’t want the $4 Budweiser 6-pack anymore. Those days are gone for the foreseeable future.

  12. white people ruin everything

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