BY BARRY LANK
ATWATER VILLAGE – If you’re driving through a neighborhood and you see a sign saying “Slow Down,” will you?
Residents of Atwater Village are finding out. The Atwater Village Neighborhood Council printed up and handed out 400 such signs to people in the neighborhood, at a cost of $1,500, according to Courtney Morris, co-chair of the AVNC.
“Since the dawn of Waze, our community has seen an uptick in people cutting through our neighborhood streets to avoid traffic and accidents, but not necessarily slowing down as they make their way through our residential streets,” Morris said.
The issue became a special concern for fellow AVNC member Weston Westenborg during his run for the office.
“When I was going door to door campaigning, the number one issue that came up was speeding cars, especially in Central Atwater,” he said. “Los Feliz Boulevard is routinely backed up at the Costco exit, and so many cars cut through on Revere and Seneca, often going 40-plus miles per hour and failing to stop at the neighborhood intersections.”
Weston said this sign campaign was inspired by a similar one in Santa Barbara.
But is it working for Atwater Village? While it’s hard to say for certain, Morris said the council has received positive reports from neighbors as well as requests for more signs.
The only hitch with the program so far: A misprint on the Spanish language version of the sign. The sign was supposed to say “maneje,” meaning “drive,” but came out as “manaje,” meaning … well, meaning nothing, really – in Spanish or English.
But for that, blame the whims of email communication.
“Weston had emailed the correct spelling to our printer in several email communications,” Morris said, “but in the day of iPhone autocorrect, one email with a misspelling slipped through, and unfortunately happened to be the email the printer used when designing the signs.”
With the demand for more signs, Weston said he plans to get more printed up, this time with a fresh design, corrected spelling on the Spanish side, and possibly a Tagalog version.
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