Tuesday, October 25, 2016

You Can’t Sing “Home Sweet Home” in a Rented House!

That was part of the sales pitch in this 1922 brochure promoting Elysian Gardens, a housing tract wedged between Riverside Drive and the Los Angeles River in what is now Elysian Valley, according to the Corralitas Red Car Property blog.

Lots were priced from $570 to $1,200 and came with assurances that buyers could do no wrong:

“Through all the years since Los Angeles was a little pueblo, those who have bought homesites within outlying boundaries have reaped profit – either in dollars because of resales; or in the satisfaction which owning one’s homes in this city gives.”

I’m sure there are plenty of homeowners today who would argue with that sales pitch.

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