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Saturday, September 24, 2016

If it’s Thursday then somebody you know is probably in a line at Super King

It’s a late Thursday morning at Super King supermarket in Glassell Park and the parking lot is jammed with honking cars looking for non existent parking spaces. A line of waiting vehicles spills out onto San Fernando Road and almost reaches the exit of the 2 Freeway. There is also a line to get into the store as shoppers stop to inspect the mountains of produce piled up outside by the entrance. Inside, yes, more lines. Shoppers wait at a dozen check out stands with carts loaded with produce, containers of yogurt and bags of freshly ground meat and flat bread. What can explain this frenzy of shopping on a weekday morning?

Simple, says Raffi, the store manager. The crowds are here to take advantage of the first day of the weekly specials promoted in the small chain’s advertising circular. “By 1:30 pm it starts to die down.”



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