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Saturday, October 1, 2016

Dov Charney might be good for t-shirts but not for magazines

Who is to blame for the costly failure of Portolio magazine? Was it the bad economy, out-of-control spending or Silver Lake resident and American Apparel CEO Dov Charney? Several stories about the failure of the high-profile magazine mention Portfolio’s decision to put Charney on the cover of its December issue as among its questionable decision making.

“But more daring editorial choices, such as December’s cover subject Dov Charney, the controversial CEO of American Apparel, came across as ill-timed and wrong-footed.”- Time

“Once the magazine was launched, its personality lurched in different directions. At first, only conceptual covers could be used. Then that was scrapped and the majority of the magazine’s cover stars were CEO’s in power poses: Tim Geithner, Sumner Redstone … Dov Charney?” – New York Observer

“The Dov Charney cover is just one example of questionable leadership atop the masthead.” – Politico

Sounds like Charney is an easy target. But if you really want to blame Charney something, how about American Apparel’s ads for maternity clothes.

Image from Portfolio.com



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