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Wednesday, September 28, 2016

Why you should never invite a blogger to dinner

The guys behind the Allston Yacht Club have been working hard since taking over the former Restaurant 15 space last fall on Echo Park Avenue. But maybe they are working it too hard. After inviting a restaurant blogger named Louise from la.foodblogging.com to try AYC and enjoy a free meal, the owners of the Echo Park restaurant and bar got more than just a review. They received a lesson in public and food blogger relations:

“I appreciated that AYC’s PR contact met us at the door and explained the concept of the restaurant and introduced us to the owners. I appreciated that the owners came by to sit down and chat and I was intrigued with their back-story.

What I didn’t like was being told before each dish came out how amazing it was and how amazing everything that came out of the kitchen was. It sets up high expectations, some of which certainly were not met. While I know it’s up to PR to sell the restaurant, please PR minions, keep your food opinions to yourselves and let the bloggers eat in peace.”

Image from the AYC web site



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