Another casualty gets caught in the Eastside crossfire

This was no gang-related drive-by. But Tracy Hepler, co founder of the eco-friendly shopping newsletter Your Daily Thread, found herself ducking for cover when she innocently wandered into the debate over what constitutes The Eastside. It all started in late September when Hepler launched the Eastside Green Guide, a list of green products and services available at shops, restaurants and other businesses. The first version of the Eastside Green Guide (pictured at top) promintely featured a picture of Silver Lake’s Sunset Junction and lacked any references to Boyle Heights, Lincoln Heights and other Eastside side communities. The Eastside border patrol at the LA Eastside blog was quick to launch an attack:

“Apparently the creepy consumer addict greenies over at your daily thread didn’t get the memo that the Eastside is EAST of the LA River. Maybe they were meditating.”

Hepler, who is more interested in letting you know where you can buy vegan gazpacho then getting mired in the Eastside issue, quickly relented. The guide was given the new and lengthy title: YTD’s Neighborhood Green Guide for Atwater Village, Echo Park, Los Feliz & Silver Lake. She explains the name change this way:

“We renamed the guide because we were informed that we had incorrectly named it–as the East Side does not technically encompass the neighborhoods we featured. We didn’t want to spread false info, so we thought it best to be as appropriate and neighborhood specific as possible.”

Related story:
* Eastside debate prompts name change. View From A Loft

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