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Wednesday, September 28, 2016

New Eastsider Layouts

Here are mock ups that show changes planned for The Eastsider’s desktop and mobile versions. The vast majority of the changes deal with the way ads are presented in the right hand column

Desktop/Table Version Major Changes:

  • Skybox: Height is increased to 170 pixels from 135; Width remains the same
  • Premium Big Box & Big Box: Eliminated and replaced by the Showcase
  • Showcase: Twice the size of the Premium Big Box
  • Biz Cards: Eliminated and replaced with new Big Boxes. The idea is to reduce clutter and give ads a greater presence
  • Big Boxes:  Nearly 50% larger than Biz Cards; all ads will rotate through each box

New Home Page Layout - Mid Zone - Desktop(1)

Mock up of new mobile Eastsider

We had to merge some ad zones to reduce the time the site takes to appear (mobile readers are even more impatient than desktop users) and to better integrate the ads with the editorial content.   The mobile versions of the Skybox, and Front & Center ads have been increased substantially; the other ads are now located much higher and closer to the editorial content

 

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