Storefront Report: New York retailer stakes out a spot in Echo Park

Things had seemed pretty quiet at the future Echo Park home of Mishka NYC, a New York-based menswear store and apparel line. All that was visible for several weeks was a large drawing in the window of a scowling face and the line “Engineered to Destroy!” next to another sign proclaiming “Happy Holidays.” This weekend however, workers framed the display window with a ribbon of purple neon as the owners plan to open Mishka Los Angeles by Valentine’s Day at the base of the three-story apartment building that houses Chango Coffee, the recently closed Lola Mora gallery and other shops. Inside, one of the owners, who asked that his name not be published, said extra time was being taken to build custom shelving and cabinets to display the shirts, leather jackets, jeans, hats and other items geared for fans of street and hip hop fashion. “We wanted to do it correctly,” he said.

Mishka, which took over the former Hope Gallery space, is part of a new generation of shops located in a short strip of stores located on the west side of Echo Park Avenue at Chicken Corner. Two mainstays of the block – Show Pony and Hans Cholo -departed early last year while Tavin, a new women’s boutique, moved in. Meanwhile, in new retail space carved out of a warehouse shed, pet store Working Dog opened at the south end of the block.

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