A DIY economic stimulus plan for Eagle Rock

How bad is business? After Amazon Drops, an organic skin products shop, opened an Eagle Rock store in early June, the owners watched as no one bothered to step inside the Colorado Boulevard storefront for three consecutive days. “It was a very sobering experience and a quick lesson in depressing economics to stay there at the store and see so few people,” said Rodney Mello, who helped his wife, Leda, open the shop.  Mello discovered that several other nearby Eagle Rock merchants were also struggling, with one man saying conditions were the worst in more than three decades in business.  With no signs of the Great Recession ending soon, Mello took it upon himself to look for ways  to draw customers to Amazon Drops and other nearby shops.  After meeting with other merchants and printing and distributing posters at  his own expense, Mello is organizing the We Go Rock – Eagle Rock Friday Fest.

The  weekly event, which is modeled on last year’s, one-time Eagle Rock Block Party, will piggyback on the Friday night  Eagle Rock Farmers’ Market held in the same area.  The idea is that the stores will gain added exposure – and possibly customers – by adding some live entertainment, special offers and prize giveaways to coincide with the farmers’ market. Mello is still working out the details, planning to arrange for entertainment as well as to involve local galleries. He’s also asking Eagle Rock merchants to donate gift certificates for the drawings.  So far, about 10 shops – ranging from restaurants to a stained glass supply store – have agreed to participate, he said. “I’m open to all kinds of suggestions as long as something gets done.”

 The first Friday Fest is schedued for Sept. 3

Photo by I.K. World Trip/Flickr


  1. That’s a great idea! This is exactly how small business and community business will make it through these tough times. Kudos to them.

  2. The two previous owners at the Amazon Drops location failed in short time unfortunately. Perhaps something can be done to make the store more visible or it can be promoted at neighboring stores.

  3. I think this is really great! I know it’s a hard time for small independents, but i think the merchants do need a little exposure on what’s available. I am new to the area and am just learning about what’s in Eagle Rock. This type of event could be good for letting people know, what’s in our community. look forward to learning more about my town.

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