The new Echo Park shops and restaurants that have come to symbolize the rejuvenation and gentrification of Echo Park are slowly trickling east on Sunset Boulevard. Earlier this week, the newest addition to this eastward movement opened its doors: Novak salon. After working at several beauty salons in Silver Lake and Los Feliz, Novak owner Nikki Lorenzo decided to go on her own by opening her first salon on the ground floor of a brick building near the corner of Allison Avenue and Sunset Boulevard on the northern fringe of Angeleno Heights. The salon stations at Novak, which is the maiden name of Lorenzo’s grandmother, face a long, custom-built cabinet of dark wood topped by mirrors that gives the place the ambiance of a classic bar. “I am in love with all things vintage,” said Lorenzo, who has re-used vintage signs and other salvaged items in the building where Scorpion Tires once operated. “Some of the places I was in [before} didn’t take enough pride in making the surroundings inspiring. That’s important to me.”
Prices at Novak, which is starting with two stylists but will add three more in June, start at $40 for a short hair cut to $65 for a long hair cut.