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Friday, September 30, 2016

Eastside Shopper & Diner Report

Photo courtesy Eric Brightwell

There are plenty of Silver Lake boutiques and shops catering primarily to women. But Eric Brightwell had the urban male in mind when last month he opened Brightwell, a store for featuring  “luxury and craft objects for the discerning cosmopolitan gentleman” at the corner of Rowena Avenue and West Silver Lake Drive. What exactly are “luxury and craft objects”?  “I sell men’s scents, soaps, shaving creams, socks, jewelry and that sort of thing, with the addition of art, incense and other unisex stuff appropriate for guys,” said Brightwell, who also blogs and has attracted a following for his handrawn neighborhood maps. Brightwell is open 11 am – 6:00 pm on Wednesday through Friday and 11 am – 7 pm on Saturday and Sunday.

In other Shopper & Diner news:

  • Atwater Village Farm has set Nov. 15 as a tentative opening date for the market selling “locally grown produce and artisan foods,” according to Eater L.A.
  • The owners of El Gallo Bakery in East Los Angeles are planning a November opening for the El Gallo Grill restaurant across from the bakery on Cesar Chavez Avenue.
  • Another November opening: Golden Road Brewing plans to open its 3,500-square-foot brew pub and tasting room at the Atwater Village brewery complex, said Eater L.A.  The brewpub will have 40 brews on tap and also sell food and merchandise.
  • Nicky D’s Wood Fired Pizza of Silver Lake has opened a second outlet in Santa Barbara and added lunchtime specials to the menu.


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  1. Love Brightwell. I bought my boyfriend stuff there already!

  2. reads the business page

    I have no idea how these types of stores stay in business. Oh wait, they don’t.

  3. Dear “reads the business page”, I’d love to learn from your acumen and vast knowledge of the history of men’s shops. Can you name a similar men’s shop in LA that closed in the past? I’d like to be able to learn from their mistakes. The only similar stores I know of are The Soap Opera (now in business for its 30th year). Wacko’s now been around for 37 years… but I’m sure they have their cognitively dissonant hater trolls too.

    There are about 5,000,000 men in the area and some of them appreciate nicer things. It’s my belief that there’s room in this large population for grown-ass men and the rest of you can get your Tapout and Axe body spray elsewhere.

    Thanks Eastsider for the write up! Thanks Lola for your business. I hope your boyfriend liked his gift 🙂

  4. @ reads the business page-Not all men are content on just wearing their package of Hanes tube socks, and I look forward to buying some of those good looking ones here for my husband this Christmas! This sort of store will be a lifesaver for women who have male partners that like stylish things…. I struggle with it every birthday/anniversary/holiday! Im not saying we are made of money but we do like to splurge once in a while on nice things for each other, and theres very few stores that I can think of dedicated only to men. Im sure Brightwell will do great, especially in Silver Lake where theres lots of men flush with even more cash than I.
    Good Luck!

  5. Aaaaah Actually...

    “Reads The Business Page”= Morto?

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