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Sunday, September 25, 2016

Storefront Report: More change in store for a Silver Lake corner

The once low-key strip of storefronts at the northeast corner of Sunset Boulevard and Micheltorena Street has in recent years attracted some upscale tenants, including Lark Bakery, The Hive Salon and Stark waxing studio.  Now, the one-story  building across from the Micheltorena Elementary playground is preparing for new and expanding businesses.

The former dry cleaner at the corner has been replaced with the new studio – and future store – for handbag designer Clare Vivier, who already shares a storefront around the corner with jewelry designer Kathryn Bentley.  Meanwhile, the narrow storefront next door is  being converted into what neighbors say will be restaurant. The restaurant owners could not be reached but apparently they plan to feature grilled cheese sandwiches on the menu.

Vivier’s new corner space will initially serve as her design studio until it her first-ever store opens in the same space within three to four months.  Meanwhile, Bentley will remain in the Micheltorena storefront once shared with Vivier. She plans to feature more local artisans and artists in the front showroom while keeping the rear portion as her studio. Bentley said that she and Vivier will “continue to collaborate.”



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31 comments

  1. “apparently they plan to feature grilled cheese sandwiches on the menu.” Is this an episode of SilverLakelandia? Ridiculous.

  2. It would be fun to find out the names the two shopkeepers were given at birth.

  3. How long was that dry cleaner there at the corner? Hopefully the property owner has done his due diligence before he/she released that tenant.

  4. I love Silver Lake

    This new restaurant, will there be parking for the place or will the neighborhood have to absorb it for the restaurant?

  5. Getting rid of useful businesses. Replaced with high end hand gas and more restaurants.
    The dry cleaners were there for a long time and did good alteration work.
    Replaced by more useless crap!

  6. BOOKSTORE PLEASE

    (SilverLake needs one ever so badly….. im sick of going to echo park and los feliz for books)

    • What century is this?

      • …thats a pretty mature comment

      • suggesting that books are obsolete is like suggesting musicians should only compose on laptops and never pick up a guitar, that painters forgo learning about the properties of oil and acrylic and just hit the saturation button on their Tablets, that photographers reject learning about film an light and just digitally fix everything in photoshop…..
        it’s the 21st century Robaire, if you opened you mind a bit you’d see the world is much larger than Ones and Zeros

      • robaire is the problem with the neighborhood — little twerps like him

        • Dear out of touch name callers,

          Here is a news flash… Borders out of biz. B&N soon to follow suit. The only bookstores that have a chance are specialty or high end collectibles. Amazon allows you to browse content as well as holding the book in your hand without the overhead of brick and mortar stores.

          Don’t kill the messenger! The facts are the facts not-so-kind sir!!

          Again, what century is this? (Twerp?) HAHAHAHAHA

          But please feel free to invest in a bookstore yourself if you are sooo confident that it is still a viable business…

          • Dear DOESNT KNOW WHAT THE HELL HE’S TALKING ABOUT ROBAIRE,

            SKYLIGHT BOOKS in Los Feliz is just about to celebrate a decade at its location.
            STORIES BOOKS AND CAFE in Echo Park is booming and is thee gathering point for the EP community.
            ALIAS BOOKSTORE in Atwater Village is on its 2nd location.
            LAST BOOKSTORE in Downtown moved up from its 2,000sq ft store into a 10,000sq ft mega store.
            OOGA BOOGA in Chinatown is the darling of the Indie News Scene.

            All these stores routinely have events where people congregate and meet other people over books, coffee and music. But you would know about any of that would you? If you want to sit at home with your tablet and read, thats just as well.

            The only names you were able to mention are CHAIN bookstores and you DONT EVEN KNOW of the multitude of INDEPENDENT bookstores that are all within 5 miles of SilverLake.

            So its completely OBVIOUS that YOU DONT KNOW WHAT YOURE TALKING ABOUT

  7. You people are annoying. That dry cleaner sucked, rude staff, late delivery. Stop being bitter haters it’s embarrassing.

  8. Clare Vivier makes highly overrated and overpriced handbags that L.A. fashion bloggers seem to enjoy fauning over in circlejerks. No joke.

  9. I love Clare Vivier bags, and anyway isn’t all fashion highly overrated and overpriced?

    Her bags, however are la vraie thing – quality artisanal little works of art.

  10. It’s cool to hate the dry cleaners? I have been going there for fifteen years and found them pleasant. I would rather have a buisness in our neighborhood that fills a need instead of stores selling expensive items or restaurants and bars. That is all that is coming in and it is distressing

    • The market decides. Not you, nor the nostalgic. The market.

    • Of course, the best way to make sure this happens is to allow more mixed-use buildings, so that every spot along the street can be a commercial space. If there’s only a couple spaces available, then only the most profitable will be there. If there’s lots of spaces available, then lower-end services can co-exist with the expensive ones.

  11. Actually Maya, no, all fashion is not highly overrated and overpriced.
    I’m just stating that Clare Vivier is.

  12. Well I quess we shall see how long these buisnesses last. Most of the new yuppie enterprises seem to come and go…..

  13. To Alijill: “Stores fill a need, instead of restaurants or bars”? The storefront where the grilled cheese place is going in was sitting vacant for a long time. Not to mention that restaurants and bars fill a need too. And Clare Vivier is a local business not a chain store.

  14. @alijill – re: “new yuppie enterprises.” What decade are you living in. Also, I’d say most of these enterprises you are somehow too insecure to check out on your own, are thriving. The Hive LA, right next door, is always packed. Ever been to Lark Bakery? Jammed, and also next door. Please move to another neighborhood and eat at TGI Fridays, thanks!

  15. Soon all of this will be obsolete… what made the neighborhood no longer exists… and the changes don’t fit it….. only the newly arrived “hipsters” who identify themselves as that through their cool hats and sunglasses, and lame ass guys trying too hard to be fashionable, will exist……
    poor people…. all NY and SF transplants no doubt…

  16. SILVER LAKE AND ITS DISCONTENTS
    A FOUND PLAY IN ONE ACT

    CHARACTERS
    A BUNCH OF ANNOYING SILVER LAKE HIPSTERS

    ACT 1
    The corner of Sunset Boulevard and Micheltorena Avenue in the trendy Silver Lake district of Los Angeles. Traffic zips by on the busy Boulevard. Flanking the corner is a bakery, a waxing studio and a small tienda still holding on for dear life. The corner storefront is under construction. Next to it is a boutique with expensive handbags in the window. Above the door the name of the shop is displayed: VIVIER & BENTLEY. Next door to that another empty storefront displays a sign that says “Coming Soon: Gourmet Grilled Cheese.” Two young men in fedoras with sideburns and skinny jeans and two women in leotards, still moist from their workout at The Sweat Spot, wait for the light.

    MULDER: (Tipping his fedora back and looking at the store’s name). It would be fun to find out the names the two shopkeepers were given at birth.
    AMI: Clare Vivier makes highly overrated and overpriced handbags that L.A. fashion bloggers seem to enjoy fawning over in circle jerks. No joke.
    FISH HARBOR: Grilled cheese sandwiches. Is this an episode of Silver Lakelandia?
    MAYA: I love Clare Vivier bags, and anyway isn’t all fashion highly overrated and overpriced? Her bags, however are la vraie thing – quality artisanal little works of art.
    AMI: Actually Maya, no, all fashion is not highly overrated and overpriced.
 I’m just stating that Clare Vivier is.

    A woman carrying an infant in a Baby Bjorn stops to see what the crowd is looking at. A balding, leather-jacket wearing musician-type looks up from texting on his iPhone.

    ALIJILL: Well I guess we shall see how long these businesses last. Most of the new yuppie enterprises seem to come and go.
    BRORKE: The storefront where the grilled cheese place is going in was sitting vacant for a long time. And Clare Vivier is a local business not a chain store.

    A man with thick glasses carrying a 12-pack of PBR and wearing a Eagle Rock Brewery t-shirt walks out of the tienda and stops in outrage.

    TODD: New yuppie enterprises? What decade are you living in? Also, I’d say most of these enterprises you are somehow too insecure to check out on your own, are thriving. The Hive LA, right next door, is always packed. Ever been to Lark Bakery? Jammed, and also next door. Please move to another neighborhood and eat at TGI Fridays, thanks!

    A girl pushing a powder blue bicycle with a basket on the front walks up and looks at the corner shop. She addresses her friend walking with her.

    CRISTI: How long was that dry cleaner there at the corner? Hopefully the property owner has done his due diligence before he/she released that tenant.
    ALIJILL: Getting rid of useful businesses. Replaced with high end hand gas and more restaurants.
 The dry cleaners were there for a long time and did good alteration work.
 Replaced by more useless crap!
    TODD: Bookstore please. Silver Lake needs one ever so badly. I’m sick of going to Echo Park and Los Feliz for books.
    A young man wearing a Boston Red Sox hat and reading a Kindle looks up from his tablet.
    ROBAIRE: What century is this?
    TODD: That’s a pretty mature comment.

    A 30ish man with a full beard and skinny jeans overhears the conversation and stops.

    TREE FORT: Suggesting that books are obsolete is like suggesting musicians should only compose on laptops and never pick up a guitar, that painters forgo learning about the properties of oil and acrylic and just hit the saturation button on their Tablets, that photographers reject learning about film and light and just digitally fix everything in photoshop. It’s the 21st century Robaire, if you opened you mind a bit you’d see the world is much larger than Ones and Zeros.
    ROBAIRE: No one suggested books are obsolete. Bookstores are. I bid you a fine farewell sir! Good day and thank you (he begins to cross against the light).
    AMI: Neither books nor bookstores are obsolete.
 You sir, are an ASS.
    TODD: He’s the problem with the neighborhood — little twerps like him
    ROBAIRE: (hears the latest comments, turns around and rejoins the conversation) Dear out of touch name callers: here is a news flash: Borders out of biz. B&N soon to follow suit. The only bookstores that have a chance are specialty or high end collectibles. Amazon allows you to browse content as well as holding the book in your hand without the overhead of brick and mortar stores. Don’t kill the messenger! The facts are the facts not-so-kind sir!! Again, what century is this? Twerp? (he laughs demonically). But please feel free to invest in a bookstore yourself if you are sooo confident that it is still a viable business…
    BRORKE: Skylight Books in Los Feliz is just about to celebrate a decade at its location.
 Stories Books And Cafe in Echo Park is booming and is thee gathering point for the EP community.
 ALIAS BOOKSTORE in Atwater Village is on its 2nd location.
 Last Bookstore in Downtown moved up from its 2,000sq ft store into a 10,000sq ft mega store.
 Ooga Booga in Chinatown is the darling of the Indie News Scene. All these stores routinely have events where people congregate and meet other people over books, coffee and music. But you would know about any of that would you? If you want to sit at home with your tablet and read, that’s just as well. The only names you were able to mention are CHAIN bookstores and you DON’T EVEN KNOW of the multitude of INDEPENDENT bookstores that are all within 5 miles of Silver Lake. So its completely OBVIOUS that YOU DONT KNOW WHAT YOURE TALKING ABOUT.

    A girl with a white apron and full sleeve tattoos steps out of the bakery next door and lights a cigarette.

    INSPIRATION: You people are annoying. That dry cleaner sucked, rude staff, late delivery. Stop being bitter haters it’s embarrassing.
    ALIJILL: It’s cool to hate the dry cleaners? I have been going there for fifteen years and found them pleasant. I would rather have a buisness in our neighborhood that fills a need instead of stores selling expensive items or restaurants and bars. That is all that is coming in and it is distressing.
    ROBAIRE: The market decides. Not you, nor the nostalgic. The market.
    TODD: The little twerp speaks again!!! Soon all of this will be obsolete… what made the neighborhood no longer exists… and the changes don’t fit it….. only the newly arrived “hipsters” who identify themselves as that through their cool hats and sunglasses, and lame ass guys trying too hard to be fashionable, will exist……
poor people…. all NY and SF transplants no doubt…
    ROBAIRE: Boo hoo! I can’t deal with change boo hoo!!! See ya later!!

    The light turns green. The crowd disperses.

  17. “Clare Vivier makes highly overrated and overpriced handbags that L.A. fashion bloggers seem to enjoy fauning over in circlejerks. No joke.”

    Thank you. The empress’s new clothes.

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