$4 million buys you a Highland Park building and the “Coldest Beer in Town”

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A drive down Figueroa Street through Highland Park reveals some classic store signs, some of which have recently been restored. One of Figueroa’s most beloved commercial symbols is a blue and white neon sign that hangs above the entrance to a corner liquor store and proudly proclaims “COLDEST BEER IN TOWN.”  Now the entire tw0-story building from which the Coldest Beer in Town is allegedly sold is itself for sale at an asking price of $4 million. The approximately 18,400-square-foot brick building at the corner of Figueroa and Avenue 59 includes seven store fronts and 12 “apartment lofts” on the second floor (The property also includes a separate, free-standing “creative office” and parking lot).  Presumably the beer sign is included in the deal but The Eastsider is checking with the broker to find out.


  1. The building and the beer sign can also be seen in “Reservoir Dogs” when Mr. Orange (Tim Roth) looks out of his apartment window. Across Ave. 59 on the same side of Figueroa is where the interiors of the movie were shot. The original building has since been replaced by the building housing the copy shop.

  2. “lofts” ?
    What makes these brick apartments “lofts” ?
    If the ceiling is less than 10′ high and has multiple enclosed rooms and no interior second floor, how are they “lofts”?
    I’ve lived in lofts for 25 years, and the smallest one had 10′ ceilings, the largest, 15′ and almost no interior walls but for bedroom/bath.

    “loft” = I want moar $$$ !!

    • I believe what makes these qualify as “lofts” is a zoning variance that enables these to be live/work spaces which also fit a description of a loft for some people.

      Agreed, they will probably market it for more $$$ to leverage that term and capability.

  3. Any luck finding a link to an online listing for this building?

  4. Please someone buying the property, clean and restore it, and fill it up with cool retail stores. Keeping the liquor store, of course.

  5. None of you realize it but one of the best appliance repair guys in the area is based out of this building. have an antique stove that needs some love? Bring it to Ricardo and team. They’ll get that puppy running in no time!

  6. thanks adam. that place is rad. MHR, you should check out some of the existing places before you go asking for “cool” — and often fleeting– retail. A mix of both worlds, a mix of both worlds, the key to building community…

  7. i tend to agree with maryam. as the neighborhoods change, it’s important to offer a mix so as to appeal to everyone. funky and creative retail is important, but so is fair pricing, cleanliness, and property maintenance. more and more, we’re seeing forward thinking mainstream businesses in “cool” neighborhoods that offer a great product and longevity for the neighborhood.

  8. Jomammaneedstomovecausehippieraisingrent

    Nice 4 million dollars ivestment, haha give the buyers a year and they will be on the streets like every hipster who thought they would suceed and inprove highland park.. just to raise prices where nobody can afford…

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