Billboard companies have poured big money into the city election – including the Council District 1 and Council District 13 campaigns – as they seek to install new lucrative digital billboards across the city, including locations in Silver Lake and Glassell Park, according to an L.A. Times story.
Billboard companies and their allies have made substantial campaign contributions and also donated billboard space in support of council candidates. In the Council District 1 race, Lamar has given billboard space to support Gil Cedillo, who is competing against Jose Gardea to replace termed-out First District Councilman Ed Reyes, who represents Cypress Park, Lincoln Heights, Mt. Washington and other neighborhoods.
Meanwhile, unions that have been lobbying for digital billboards have also helped pay for billboards for candidate John Choi in his campaign against Mitch O’Farrell in the 13th Council District, which includes Atwater, Echo Park, Silver Lake and other areas.
Lamar has also filed a lawsuit against the city to grant it permits to put up 45 digital billboards across the city, according to Ban Billboard Blight. Most of the city’s existing flashing and animated billboards have so far been located on the western portion of the city. But Lamar’s lawsuit would bring those electronic ads to the Eastside (see map below), including signs at Sunset Junction in Silver Lake, Glendale Boulevard in Echo Park, San Fernando Road in Glassell Park and Soto Street in Boyle Heights, according to legal documents cited by Ban Bill Board Blight.
How do the City Council candidates stand on the issue? Gardea told the Times that he did not “see any scenario where we would [want] digitals in CD1.” Cedillo, however, declined to say whether he would support digital billboards in the district but said Lamar’s support would not influence his decision making.
Meanwhile, in the Council District 13 race, O’Farrell said he opposes digital billboards based on safety reasons, but Choi told the Times he did not want to take a “blanket policy” on where the signs should be allowed or take “any pronounced positions” on what intersections would be suitable.
View Lamar’s Digital Billboard Wish List in a larger map