Not many people outside of Hermon or Monterey Hills know of Fresco Community Market, a small but stylish supermarket that opened more than two years ago in a shopping center off of Via Marisol. But countless TV viewers may have caught glimpses of the market thanks to more than a dozen commercials that have been shot in the store, including a Super Bowl ad for GEICO that featured former NBA player Dikembe Mutombo swatting a cereal box across a grocery store aisle.
There was another commercial shoot at the market last week. Why is Fresco such a popular filming location? Store owner Jon Muraga explained why in the most recent “All Things Hermon” newsletter:
Jon Murga of Fresco Community Market said that all the trucks and excitement last Thursday was the filming of a detergent commercial at the market for Tide’s “secret” new product, coming soon. He explained that the film industry really loves Fresco because of how the interior looks hip, and not commercialized.
A total of 13 commercials have been filmed so far at the market.