Thursday, October 27, 2016

Storefront Report: New vintage home decor shop arrives on Silver Lake Boulevard

Mush moves to Silver Lake _ Photo courtesy Michelle van der Heijden

By Cynthia Greenburg-Dunlop

It took about a year but husband and wife team Michelle van der Heijden and Emmanuel Todorov finally found a new brick-and-mortar Silver Lake location for their much beloved jewelry and home décor store, Mush.

After being located in  Little Armenia for about six years, Mush had been wall-less for  several months, having had to leave their old Hollywood Boulevard store when the building’s owner decided to renovate.  Mainly selling their wares online and at flea markets, the couple finally found a new home for their business on Silver Lake Boulevard and opened in June. And though the upheaval was tough, Michelle, with a background in design, really enjoyed her time selling at flea markets like The Rose Bowl. It was there she found like-minded individuals who were also constantly on the lookout for the next cool vintage treasure trove.

It seems nothing makes her happier than uncovering a great find. The jewelry, gifts, pretty much everything in the store, according to Michelle, “tell a story.” And as part of that flea market vibe and mentality, she says she has kept her prices fair and reasonable. “I hate overpaying for anything!” so her customers don’t either.

To celebrate their finally settling in to this new locale and summer, Mush started a Summer Sale Saturday, where all their jewelry, vintage and new, is 50% off.

1617 Silver Lake Boulevard, Silver Lake

Cynthia Greenburg-Dunlop is a blogger and TV writer.

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  1. we don’t have enough of these stores yet?

  2. There are never enough of these kinds of places to find a ‘treasure’ you have been looking for. Michelle is a wonderful, friiendly, beautiful lady who is very helpful in whatever you may be looking for. I am so glad to learn of your new location and look forward to visiting soon. Connie

  3. We MISS YOU MUSH!! Wish you would consider opening another store here in your old roots!!

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