Thursday, October 27, 2016

Storefront Report: Boutique brings folk and fashionable embroidery to York Boulevard

Photo courtesy Vanessa Dingwell

Painter ChuyVasquez painted the mural outside of Honeywood. Photo courtesy Vanessa Dingwell

When it came time to open a brick-and-mortar outpost of her online shop, Vanessa Dingwell selected a small York Boulevard storefront and covered the exterior in an eye-catching mural with a mythical image of the West. “Think Frida Kahlo meets Gram Parsons in the desert of Joshua Tree…” says a press release of the mural that welcomes visitors to Honeywood, Dingwell’s shop of ethnic and vintage embroidered clothing from around the world.

Inside, Dingwell packed Honeywood with collectible embroidered pieces, textiles, accessories, leather goods, and jewelry, including Victorian, Western and Native American pieces. There’s also hand-embroidered Folk Art from Mexico, Guatemala and Eastern Europe; handcrafted deerskin duffels; vintage boots as well as Dingwell’s line of bohemian maxi dresses created with partner Roxana Zal.

Dingwell concedes it’s been a challenge running an online and walk-in stores at the same time.  She also discovered that many people who walk into the shop need and appreciate learning about the background and history of the different types of embroidered items on sale.  But open a store has also proven rewarding and renewed her confidence, she said.

“It’s  been amazing to have  people walk in and say “I love all this stuff! Where did you find this stuff?’ It’s been incredibly rewarding.”

Tues – Sat: 12 pm – 7 pm
5117 York Blvd

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One comment

  1. Uh oh… This place could be dangerous for me!! Can’t wait to check it out!

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