Home builder thinks big for Highland Park project

Park 9 under construction

Highland Park is often associated with cozy, century-old Craftsman bungalows.  But one home builder is betting that the neighborhood is ready for big, contemporary-style homes.

Williams Homes* is in the final stages of building nine houses off Burwood Avenue with three to four bedrooms in two-story and three-story residences as large as 2,550 square-feet, which may be fairly common in new suburban communities but is big by Highland Park standards. The Park 9 project also stands out in terms of price, with homes anticipated to be in the $800,000 range.  That’s way above the $448,000 median list price of all homes that were up for sale during the past 90 days in the 90042 Zip Code, according to Redfin.

But Daniel Faina, Director of Marketing for Williams Homes, said the Santa Clarita-based home builder is confident about the outlook for the project and pricing. That’s why instead of building 20 smaller homes, the company went with a smaller number of big houses.

“Our research showed a very low supply for large homes in the Highland Park market and the larger homes that did go up for sale were sold very quickly,” Faina said via email. “The Highland Park / Eagle Rock area has a much larger supply of smaller bungalows with 2 to 3 bedrooms, so we wanted to offer something to meet the needs of a diverse family size. The customer we have in mind is that of the many who have been seeking opportunity north of the expensive Los Feliz or Silver Lake areas but still demand a high-end, contemporary home.”

Sales are expected to begin in the following 30 days and the homes are expected to be completed in March.

* Williams Homes is an Eastsider advertiser


  1. They do not look appealing, artistic, tasteful, not original. I think they might be confusing buyers in Highland Park with buyers in Santa Clarita.

  2. Disguisting! Keep these out of our neighborhood! Love our old bungalows and the neighboorhood just the way it is. Next thing you know in a few years, someone will buy one of these and convert it to an (illegal) apartment building!!!! By the way, can they be any closer together?

  3. Someone should start a “Revive Highland Park Coalition.” If a developer would throw money behind it, real progress could be made with the housing stock. The only successful contenders to progress are commercial interests, such as the achievement to redevelop the Superior Grocers. As a public history and resl estate professional, who deals with these community issues on a daily basis, the neighborhood needs to achieve an equilibrium between preservation and practicality.

  4. Paranoid rant:

    This is a page right out of the book “The End of the Suburbs”. Big time homebuilders have finally figured out where their next corporate return is going to come from and they have bagloads of Quantitative Easing money to spend in search of it. The same banks that finance projects like this are the ones that illegally issued bad loans to sell as securities, illegally foreclosed on homes, and have been sitting on shadow inventory all over Los Angeles to drive up rents and milk areas like Highland Park for any available housing stock. We are being pumped like Saudi Arabia for land value by these cretins. I can’t wait until we’re another occupied portion of LA. Venice of NELA. Whole Foods coming soon!

    Yeah, that would be great. (frown – not really).

  5. “……The customer we have in mind is that of the many who have been seeking opportunity north of the expensive Los Feliz or Silver Lake areas but still demand a high-end, contemporary home.”

    When I think of Expensive homes in Los Feliz or Silver lake, I think of big old houses with good workmanship and character

    These things look like new condos.

  6. I have seen the elevations and floor plans and these homes will be lovely. Shake it up, I luv it!

  7. This is a very sad and ugly addition to the housing stock of Highland Park. I’m very curious to see what “type of customer” it is that wants to buy something that looks like an apartment building that’s been sliced apart.. I think the developers missed the part in their research that Highland Park is a neighborhood where the houses have character.

  8. Ok. I’m all for modern houses but Los Angeles continually eff’s it up. They all look like the same stucco’d box rehashed over and over. Can we please try something more like this…


    I live in Highland Park in a 100 year old craftsman bungalow and I would LOVE to see more of the style of new houses in the link. Perhaps I’m dreaming though.

    • eye of the beholder. while i agree ‘stucco boxes’ are lame, the buildings in your pic are equally ugly. there may be no stucco, but they are uniform and drab and cold. just my opinion. they look modeled after a concentration camp. i don’t claim to be a design expert, i just know what i like and what i don’t.

  9. San Francisco requires that it’s new builds in certain parts of the city conform to the old artchitectural styles that the city is known for, Maybe something similar can be done for “Historic HIghland Park”, and not just the zones that qualified for HPOZ.

  10. People, have you seriously taken a look at most of the houses in HLP? A great percentage are stuccoed disasters or very poorly maintained old craftsmans, This new development may not be cutting edge, but at least it won’t look like a junkyard.

  11. I love the designs!

  12. I’m a born and raised 4th generation Highland Park resident. raising my children and grandchildren on Strickland Ave the same street i was born on. We are one block away from Burwood Ave., which we have family there as well . I have watched as the homes on my street alone as well as our community have made many changes to improve and upgrade greatly in the last couple of years. York Blvd. for example. But all in all the new owners, builders, and construction has semed to keep in mind the same thing.. keeping to the original designs (parting ways with the “stuccoed boxes”) but adding more character with a modern twist. You can take a drive up the tree lined street of Burwood/Great Oak Circle and see homes that have been there forever, bought by new owners and given makeover ‘s but not taking away from the originality or craftsmanship that went into building them. The newly developing homes do not belong on this block in my opinion. Nothing we can do about it since they are there. I’m glad to know that im not the only one that felt this way…

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