The Silver Lake ad agency The Uprising Creative has used to the marquis on its Sunset Boulevard offices to promote its work or display random quotes from Bukowski and “Back To The Future,” said company co-founder Jeff Nicholas. “Sometimes we just like to poke fun at things with it,” he said. This week, the phrase “We Beat Up Your Honor Student” went up on the black-and-white sign. “This particular sign was meant to be relatively self-deprecating, as well as a play on one of those white trash bumper stickers you find all over the country,” Nicholas said in an email. But Silver Lake mom Dorit Dowler-Guerrero, whose child is an honor student, didn’t find the sign humorous at all.
“All my work with schools and students in Silver Lake lets me know that Silver Lake honors and celebrates smart students as much other communities celebrate jocks,” said Dowler-Guerrero, who is the co-founder of the Silver Lake Neighborhood Council’s Education Committee. “This posting is not only stupid it is also not in line with the mind set of Silver Lake.” After she complained, The Uprising Creative has agreed to take the sign down.
Nicholas said his firms’ creative work frequently generated complaints from people who have been offended. But the Dowler-Guerrero’s complaint hit close to home:
That said, having young children ourselves and living in the neighborhood, we are well aware of the issues that the magnet and charter schools face in the local school system with bullying and other similar situations. This was in poor taste and a bad joke on our part, and we’re sorry. We’ll be removing it today.