Tuesday, October 25, 2016

A reminder of Whittier Boulevard’s movie-house past is up for sale


Eastside PropertyEAST LOS ANGELES — While Whittier Boulevard is synonymous with cruising,  the boulevard was also once known as the place to watch a movie. Over the decades, the marquees of theaters with names like The Boulevard, The Jewel, and The Royale shined over the street. But those movie houses, like many of the cruisers in their lowriders,  are gone, either demolished or, like the Golden Gate Theater, turned into stores or other uses. Now, one of the those former movie houses-turned-retail outlets, the former Alameda Theater, is up for sale.

Built in 1931,  the movie house at the corner of Whittier and Woods Avenue was known as a United Artist Theater and seated 916 patrons, according to one movie house guide.  The building has been home to a discount store, with a sign proclaiming “EVERYTHING $2.99 * $3.99 & UP” stretched across the marquee. The interior appears to have been gutted but above the marquee are reminders of the building’s past: an image of a man standing with the word “Unity” is carved into a panel on the left while the figure of a woman with the word “Artistry” appears to the right.  Those Art-Deco style panels appeared on the exteriors of many United Artist theaters.

The LoopNet listing for the the 16,000-square-foot building provides more details about the property’s movie-house connection:

Featured in the Warner Brothers production “Boulevard Nights,” this property serves as a landmark for many locals in the community.With 91 feet of frontage on Whittier Blvd and over 16,000 square feet of interior, the Old Alameda Theatre boasts uncommon owner-user and creative opportunity in this area.

How much to own a former Whittier Boulevard movie palace? The owners are asking $1.95 million.




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  1. Many folks will know that there is a practical twin of this building up in Pasadena: Angels School Supply: 600 E Colorado Blvd, Pasadena, CA. Hopefully the new owners don’t tear it down, or at least save the front-facing facade.

  2. Very beautiful but also sad. Hopin that someone will use it and preserve what is left, as they have done with say the Rialto on Broadway. It has a lot of potential. Sad that it was gutted, although we still have the Warner in Huntington Padk which is completely intact (seats and all) which could face the same fate if we don’t act soon. The owner wants to use it for retail. We know how that will end up, sadly.

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