Tuesday, October 25, 2016

Mid-Century Eagle Rock office building selling for $8.2 million


Former California Federal Bank building was constructed about 50 years ago.

Eastside PropertyEAGLE ROCK — Eagle Rock does not have much in the way of large, Mid-Century commercial buildings. That’s why the three-story, 30,000-square-foot building office building at the corner of Eagle Rock Boulevard and Merton Avenue stands out. The former California Federal Savings building featured floor-to-ceiling windows, fountains and a skin of glass, white, mosaic tile and contrasting “maroon, bronze-flecked tile” on the columns and other portions of the building, according to a 1964 L.A. Times story. Now, 50 years after the building was constructed, the property is on the market for $8.2 million, according to LoopNet.

Who would construct an office building that would seem more at home on Wilshire Boulevard than on Eagle Rock Boulevard?

Credit goes to Howard Edgerton, who as president of what became known as CalFed, spearheaded the development of mid-rise and high-rise savings and loan offices and buildings across Los Angeles during the 1960s.The new, modern office buildings projected an image that Edgerton said he thought was good for business. Said the Times in a 1962 story:

Attractive financial buildings, whether they provide a rental income for the owners or not, have a psychological way of attracting money. Edgerton describes it in terms of “image.” People have more confidence in affluent-looking institution.”

One of those towers included an  eight-story high Echo Park office building that, like its shorter, Eagle Rock counterpart, now houses a Citibank branch.

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  1. Interesting to see who buys it and what they do with it. That’s a great stretch of ER Blvd. Would love to see some of the other buildings there change hands, especially that butt ugly church with the giant “Christ is the Lord” sign. Nothing against churches, there are plenty nice ones in ER. But that place is an eyesore and pretty offensive to those of us who don’t share their faith and don’t want to be blasted with it every time we drive by.

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