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Saturday, December 3, 2016

treehaus – a shop featuring local artists – opens in Atwater Village

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Capturetreehaus is the perfect place to shop local and find something fabulous and unique for the holidays. Partners Michelle Pedersen and Saralynne Lowrey Precht have a knack for discovering emerging local artists, designers and brilliant makers. treehaus, their new Atwater Village shop, showcases their curated collection of crafted goods. “Los Angeles and the surrounding areas are so rich in talent,” says co-owner Michelle Pedersen, “our goal is to be a conduit between artists and the larger community, to show that art can be in anything, it can be accessible to everyone.”

treehaus carries a fantastic selection of clothing for women, men and children, as well as one-of-a-kind jewelry, home goods, ceramics, small accessories, cards, books, toys and more. It’s a one-stop shop where you can find unique gifts, or splurge on something special for yourself. (Continued Below)

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Yeh Design Lab’s gorgeous laser-cut leather

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Fabulous California fashion

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Blue Eyed Squirrel’s pvc and semi-precious stone necklace

The friends started treehaus in December 2013 by doing pop-ups out of a 1977 VW bus (known as Green Jeannine) at various Los Angeles venues including LACMA, ADF and Artists&Fleas. With offerings such as wood-framed sunglasses by Siempre Verde; bat skull jewelry by Miyu Decay; and uniquely constructed dresses by Bathke, demand grew for treehaus. Michelle and Saralynne had been looking for a brick-and-mortar space in Atwater Village for months, and when a space share opportunity with Los Angeles Funeral Service came up they didn’t hesitate. The fact that the Green Jeannine went up in a fireball coming home from a camping trip sealed the deal… clearly it was meant to be. (dramatic video available on their website www.treehaus.biz)

“We love this neighborhood, it’s a perfect blend of fun and artistic, it is unpretentious and has a small town feel. We’ve been getting great feedback from the people coming in … thanking us for putting together this collection of inspired goods, and for offering a local, small business option as an alternative to the big box stores and malls.”
Books, toys & clothes for kids

Books, toys & clothes for kids

treehaus’ interior also reflects the pair’s high/low aesthetic. Michelle and Saralynne designed the MoMa-worthy sales counter and an eco-mod version of a picnic table (with benches) as display. Pedersen’s husband, with a team of friends, made the pair’s vision a reality. There’s a faux lawn in the kid’s section. The back wall of the store is a rotating art gallery, and a series of events at the shop will bring artists and designers together with the community for interactive workshops, rather than the usual stand-around-and-talk art openings.

“We wanted the space to feel welcoming and comfortable. To be a place we wanted to spend time in. We’ve had customers comment on how nice it feels to be here, how inspired it makes them feel. We couldn’t be happier!”

Please remember to support Small Business Saturday.

Regular Hours:
11 am – 7pm – Tuesday through Friday
10 am – 6 pm – Weekends
Hours will be extended for the holidays

Social Media
@treehausLA
TreehauseLA/Facebook
Instagram

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Textured bubble top by Lola & Sophie

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Janjoon crocheted metal jewelry.

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