Thursday, October 20, 2016

The Juice wants to clean up Highland Park


Photo courtesy The Juice



Storefront ReportHIGHLAND PARK — Juice cleansing comes to Highland Park with The Juice on York Boulevard.  The store is the second for co-owners Elizabeth Halpern and Melissa Cronkhite, whose first juice shop in Atwater Village allows customers to try and reverse their not-so-healthy habits with green apple, lemon, kale and triple ginger juice or chocolate almond milk if juice cleansing seems intimidating.

The Juice offers milks and juices priced at $9 and if the fancy strikes a customer can purchase a six pack of for $54. Their cleansing program is categorized as Defend, Decrease and Detox, and they will be offering a delivery service to customers in a five mile radius.

The 900 square-foot juice bar lands on the fringe of York Boulevard’s boutique corridor on Avenue 49. Originally set to open back in November the owners ran into permit issues and had to postpone opening their doors until now.


Photo courtesy The Juice


Nathan Solis is a Highland Park resident who writes about and photographs the L.A. music scene. You can find more of Solis’ stories, reviews and photos at Avenue Meander.

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  1. I don’t think Highland Park needs “cleaning up”, so just your headline is incredible offensive to long-time residents. For those of you that don’t want to pay $9 for an ounce of juice, try the LONG-TIME AGO, before juicing was a “thing” businesses like Jugos Azteca on York, or La Palapa on Figueroa or La Tropicana Market on Monte Vista.

  2. Just a few doors down from Cafe De Leche and the new York park, hardly seems like the “fringe” of this strip of HLP…

    • But this actually speaks to just how blown out of proportion this notion of Highland Park’s gentri-hipsto-yuppification has become. York Ave, ground zero for cultrurally unwelcoming neo-Abbot-Kinney horrors, has a stretch of exactly two blocks, from 50 to 52 (referred to in the article as the ’boutique corridor’) that reflects this. Beyond that, it is much the same as it has been for years. 2 blocks of hipster land. This ridiculous juicery is indeed on the fringe of this area.

      • What particularly do you have against this business? Does every business that opens on York need to reflect your personal preferences, socio economic condition and cultural proclivities? I wish them the best of luck!

        • No, ESA, My comment has nothing to do with what businesses i think should or should not be opened on York, Fig, or anywhere for that matter. My specific reference to Juice as ridiculous is because, yes, i find a $9-$12 juice ridiculous. But I hold no stance against them opening – I just won’t be buying anything there. But I am happy that new spots are opening.

          • Not saying anyone should buy real juice, I certainly don’t, BUT…

            Common misconception after years of being told minutemaid is real juice. Just add up the cost of fruit that goes into this type of juice, and when the fruit /veggie cost =$5, it’s not hard to see why it’s $9-12 in store. get it?

  3. Fringe? All of york is pretty much hipster land… Go to El Arco Iris, Galco’s and all those taco trucks beyond Ave 52

  4. I like juice! I’ll be glad to try it, but I also enjoy my favorite jugo place on Fig:) I welcome the new juice place!

  5. If you like juice, good. But, don’t imagine that it is necessary for good health. My parents never drank juice and lived into their late 80s. During the Hippie days, juice was a big ‘healing’ thing. Today, take a multi-vitamin and enjoy life. The Hippies were wrong about so many things.

  6. “co-owners Elizabeth Halpern and Melissa Cronkhite”

    At last, some new small business owners on York who are white!

    I got $5 that says this building will be vandalized within a month. Any takers?

  7. I just think it’s stupid from a business perspective to not offer anything less than $9. You could sell a glass of carrot juice for $4 and still make $3

  8. Ultimately, it is the poor headline that has made post something publicly, we can all agree that words are powerful and “The Juice wants to clean up Highland Park” is not very sensitive to the residents and businesses that have been here. Whether the headline meant the “cleaning up” of my neighborhood or the “cleaning up” of my intestinal tract is irrelevant because both my sensitivities and gut flora are offended!

    • typifying the overreactive, politically correct nonsense taking hold in our culture. no one can have a sense of humor anymore, or comprehend a witty headline. This headline could just as easily read “The Juice wants to clean up Beverly Hills”. No one would think twice. What is making you so sensitive about the headline? lol

  9. The Eastsider LA knew very well that this headline would be misconstrued in the comments section. Congratulations to everyone who reacts with anger and disgust that the juice place wants to “clean up” Highland Park without reading the article and figuring out that the headline is a reference to juice cleansing.

    • You’re right… It’s alternative cheap journalism, the kind where polemic is acceptable in order to manufacture interest in an article.

  10. In todays post: people freak out about a headline and find a reason to despise an ethnic juice bar.

  11. Can anyone even comment on what business was in that space before and how it better served the community? Or do we just immediately get all up in arms about anything happening in hlp as a default!

  12. Your right your not welcomed in my community now get out of here

  13. As a point of reference, juice shops have long been part of Highland Park culture: http://www.kcet.org/living/food/the-nosh/5-old-school-mexican-juice-shops-in-highland-park.html

  14. I imagine that the machines used to cold press juices commercially are quite expensive. Also, sourcing the ingredients would be different than simply going to Super King as the juices are non-pasteurized, right? Takes a lot to open a business….

  15. I would add that the medium Green Juice at Las Palapas on Fig is $7.50 and the large is $9.50. The default settings for these reactions really need to change–condoning violence or vandalism without even having the facts straight turns what might otherwise be valid concerns into bigotry. No one benefits from these artificial tensions.

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