DASH bus riders will be able to save 33% off the regular fare starting Saturday, Aug. 1 if they pay with a TAP smart card or mobile app instead of using cash.
The new discounts for passengers who pay electronically are intended to reduce the time it takes to board the DASH buses and increase ridership across the system, which serves more than two dozen neighborhoods across the city.
Nearly 70% of DASH bus riders pay with cash, according the L.A. Department of Transportation, the city agency that oversees the bus lines. But getting DASH riders, most of whom are low income, to pay electronically has been difficult in the past because TAP smart cards, which are used to pay fares electronically, have not been readily available, according to passenger surveys. As a result, LADOT said it is working with METRO to expand the availability of TAP cards in neighborhood stores with DASH service.
Under the new program, regular adult fares will cost 35 cents for those who pay with an LADOT or METRO-issued TAP card or an LA Mobile app. The fare will remain 50 cents for those who pay with cash.
The DASH bus system, which is managed by the L.A. Department of Transportation, is also rolling out several other discounts beginning August 1. Details in the chart below.
DASH bus officials expect the rate changes that favor electronic payment will boost ridership by 12%, according to the L.A. Times. But, if all the riders now paying cash convert to TAP cards and mobile apps, the system could end up losing more than $2 million.
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