Wednesday, October 26, 2016

Site of Boyle Heights tragedy is now a Redfin “Hot Home” [updated]

Boyle Heights home Pleasant Avenue

BOYLE HEIGHTS — Candles, flowers and crosses stand outside 1550 Pleasant Avenue to honor the memory of the young man and woman who were killed earlier this month when their car was fired upon by gang members and crashed into the front porch. The sidewalk memorial now has some company: a real estate agent’s sign.

The three-bedroom home constructed in 1901 went on the market last week at an asking price of $399,000, according to Redfin.  Despite the obvious signs of grief and damage, a large plastic sheet covers the front of the home, an algorithm from the real estate company Redfin has designated the property as a “Hot Home,” with a 70% chance that it will sell within seven days.

After the crash on February 7, officials said that the home had been knocked off its foundation.  The brief listing, which includes photos of the damaged house, says “Property is ‘Red Tagged’ In Need of Repairs.”

Update: Redfin provided more details about its Hot Homes algorithm and wanted to make clear it is not representing the sellers of the home:

“Our ‘Hot Homes’ algorithm is based on many market factors, including recent comparable sales in the area as well as activity for the listing on our site, such as the number of times users have viewed the home. The designation “Hot Home” isn’t an endorsement for the property on Redfin’s behalf, but rather an effort to equip homebuyers with additional information on the level of demand for a certain property based upon our data. Although Redfin is a full-service real estate brokerage, we are not representing the sellers of this home. If they would like the designation removed for any reason we would respect their request and do so. ” 


The Eastsider’s Daily email digest includes all new content published on The Eastsider during the last 24 hours. Expect the digest to land in your in email in box around 7 p.m. It’s free to sign up!

Once you submit your information, please check your email box to confirm your subscription.

Eastsider Advertising


  1. Do they mean” Hot Home” as in home in a dangerous area?

  2. Gotta love the Real Estate industry!

Post a Comment

Please keep your comments civil and on topic and refrain from personal attacks. The moderator reserves the right to edit or delete any comments. The Eastsider's Terms of Use and Privacy Policy apply to comments submitted by readers. Required fields are marked *