HIGHLAND PARK — There’s no shortage of vintage commercial signs along Figueroa Street, including the blue-and-white neon sign that proclaims “The Coldest Beer in Town” above a liquor store at the corner of Figueroa and Avenue 59. Now, that corner liquor store space is for lease but what’s going to happen to that sign?
The LoopNet listing notes that 1,608-square-foot space now occupied by Highland Park Liquors is located in the same two-story brick building where some relative newcomers, including Kitchen Mouse restaurant and the vinyl record shop Mt. Analog, have established themselves. Up the block the owners of Silver Lake Wine are planning to open a Highland Park outpost. Says the listing:
“The neighborhood has emerged as a center for talented artists, musicians, and writers, amongst others who are seeking unique merchants and restaurateurs[cq] that bring an added level of sophistication to this burgeoning district.”
But there’s no mention if the sign stays or goes when a new tenant arrives. The Eastsider has contacted the leasing agent for details.
The gentrification of Figueroa with new restaurants, bars and shops means that a lot of familiar names are disappearing from the strip. However, not all that old signage is going away. The new owners of the former Frank’s Camera building in the 5700 block of Figueroa say they will keep the shop’s blue-and-white oval sign even as they seek new tenants for the building.
*Update: Leasing agent Aram Pogosian said the sign, which is currently broken, will be repaired and remain in place no matter what type of business moves into the storefront below. “We love the sign,” he said.
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