Thursday, October 27, 2016

York Boulevard shop reflects a love for office supplies

shorthand on york

Storefront ReportHIGHLAND PARK — Shopping for school supplies was one of Rosanna Kvernmo’s favorite things to do as a kid. As an adult, she found her love for school and what she describes as “office-y’ supplies has not diminished. Now, Kvernmo is in her element full time after she and her husband, Joel, opened up Shorthand, a stationery and desk supply shop on York Boulevard.

Shorthand, which is holding a grand opening celebration on Saturday, March 26, is an offshoot of the Highland Park couple’s Iron Curtain Press, a specialty letterpress print shop that create business cards and stationery as well as a line of greeting cards and notebooks sold at 150 other retailers. The storefront in the 5000 block of York allowed the Kvernmo’s to operate both businesses close to home.

“We’ve started adding things like note books and note pads and brass push pins to our line of products, so when the opportunity to open a store came up we wanted to create a little world where our products lived,” Rosanna Kvernmo said via email.  “Opening a store that carries beautiful pens and pencils, planners, calendars, desk organizers, etc. is a real dream come true.”

Kvernmo said her store’s location amid the bars and restaurants of York make it a convenient spot to pick up a card before a birthday or anniversary celebration.

“We make a lot of the products that are sold in the store right on site, and customers will be able to see into the print shop while they shop,” she said.

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One comment

  1. I don’t mean this in a bad way, but is it actually possible to make money from a shop like this? Or is this a case of low(ish) rents mean people can have fun for a few years because of other income/money they already have?

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