SILVER LAKE — Whole Foods has released more details and renderings of its new 365 by Whole Foods Market, the first of which opens in Silver Lake next month. Much has been written about the vegan restaurants, coffee bars and other indie vendors that will operate in the stores. But the renderings and remarks by Jeff Turnas, president of the new chain, show that the main focus of 365 will be on keeping costs and prices low – well low enough to compete with Trader Joe’s and Sprouts – and creating a convenient, no-frills shopping environment.
In an interview with Business Insider, Turnas said the stores will carry about only one-third of the products found in a traditional Whole Foods. There will be no printed signs, and prices will be displayed on digital tags. The prepared food bars will be located in the center of the store. Company officials have said that the smaller stores and lower shelves and fixtures will make it easier for customers to find what they are looking for. In fact, customers should be able to see the entire store from wherever they stand.
“We scaled down the look and feel of the store,” Turnas said.
When it comes to paying, customers will be able to use credit cards or Apple Pay at express checkout lanes in the middle of the store near the prepared-food areas. Shoppers will be eligible for free merchandise through a customer rewards program.
The Silver Lake store, which replaces a former Ralphs market on Glendale Boulevard, is scheduled to open May 25.
Deals & Discounts for Eastsider Readers