Monday, October 24, 2016

Fresh produce and customers in short supply at Boyle Heights Farmers Market


Boyle Heights Farmers Market | Boyle Heights Beat


Boyle Heights Beat SmallBOYLE HEIGHTS — When a farmers market came to Mariachi Plaza in the summer of 2009, local residents welcomed it as a healthy alternative to poor food shopping options in Boyle Heights.

Although it began with a large number of produce vendors, including several organic farmers, the market no longer offers a variety of produce, nor does it appear to attract big crowds.  In contrast, markets thrive in nearby communities, such as downtown and East Los Angeles, where farmers offer a variety of organic produce.

When Boyle Heights Beat visited the Boyle Heights Farmers’ Market in Spring 2011 28 vendors were offering prepared foods and assorted fruits and vegetables. On a Friday afternoon this spring, there were only nine vendors, and most were selling makeup, clothing and other non-edible merchandise.

Read the full story at Boyle Heights Beat.

Boyle Heights Beat is a bilingual community newspaper produced by its youth and a sister website with stories also produced by community members “por y para la comunidad.”

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  1. Charles M Shorty

    Farmer’s markets are a bit higher priced than the Super A and the like? Poor people don’t eat vegetables? Bad branding? Maybe the 365 sign is turning them off?

  2. Farmers markets need to draw people in from a wide area in order to thrive. Some Boyle Heights residents aren’t exactly welcoming to outsiders. Sad when this is at the expense of local business.


  3. If the area is anything like Highland Park, then the market won’t be able to support food vendors unless they accept WIC and/or food stamps. I’ve been told that is the single biggest revenue source for vendors at the Old LA Farmers Market.

    For non-organic produce, I’ve found really good values at the Mothers/WIC stores in the area. They even kick in a free can of beans, bag of tortillas, etc. if you spend more than $10.

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